Design in businesses: maturity by company size worldwide 2018

This statistic shows the design maturity of organizations worldwide in 2018, broken down by company size. According to InVision, eight percent of respondents with less than ten employees were classified as a Level 5 company during the survey, which is the highest level of design maturity.

Design maturity of organizations worldwide in 2018, by company size*

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Release date

January 2019



Survey time period

September 19 to October 4, 2018

Number of respondents

2,229 respondents

Special properties

large enterprises, small businesses, agencies and government and non-profit organizations

Supplementary notes

* Level of design maturity is ordered from one to five, with level one companies having the lowest level of adoption and level five companies having the highest. According to the source, the design philosophy for each level is:
Level 1 companies: design is what happens on screens ('Producers')
Level 2 companies: design is what happens in a workshop ('Connectors')
Level 3 companies: design is a standardized scalable process ('Architects')
Level 4 companies: design is a hypothesis and an experiment ('Scientists')
Level 5 companies: design is business strategy ('Visionaries')
Percentages my not equal 100 percent due to rounding.

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