Design in businesses: average number of designers worldwide 2018

Average number of designers in organizations worldwide in 2018, by level of design adoption*

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Release date

January 2019

Region

Worldwide

Survey time period

September 19 to October 4, 2018

Number of respondents

2,090 respondents

Special properties

large enterprises, small businesses, agencies and government and non-profit organizations

Supplementary notes

* Level of design adoption is ordered from one to five, with level one companies having the lowest level of adoption and level five companies having the highest. The proportion of respondents and design philosophy for each level is:
Level 1 companies: 41 percent, design is what happens on screens ('Producers')
Level 2 companies: 21 percent, design is what happens in a workshop ('Connectors')
Level 3 companies: 21 percent, design is a standardized scalable process ('Architects')
Level 4 companies: 12 percent, design is a hypothesis and an experiment ('Scientists')
Level 5 companies: 5 percent, design is business strategy ('Visionaries')
Multiple answers were possible.

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