In 2023, around 2.8 million visitors to South Korea were aged between 21 and 30 years old. That year, the country recorded about 11 million inbound visitors. While this figure is still a far cry from pre-COVID-19 times, there has been some recovery.
As of 2022, around 13 percent of respondents stated that they visited South Korea for K-pop and other "hallyu" experiences. The share of respondents visiting for that reason was especially high for younger tourists, reaching over 21 percent for respondents aged between 15 and 20 years old. "Hallyu", which describes the phenomenon of the globally rising popularity of South Korean pop culture, has been an important aspect of the marketing strategies for the country’s tourism industry. Around 88.3 percent of Hallyu tourists were planning to return within the following three years.
Number of visitor arrivals to South Korea in 2023, by age group
(in 1,000s)
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Korea Tourism Organization. (January 30, 2024). Number of visitor arrivals to South Korea in 2023, by age group (in 1,000s) [Graph]. In Statista. Retrieved October 14, 2024, from https://www.statista.com/statistics/968312/south-korea-number-visitor-arrivals-by-age-group/
Korea Tourism Organization. "Number of visitor arrivals to South Korea in 2023, by age group (in 1,000s)." Chart. January 30, 2024. Statista. Accessed October 14, 2024. https://www.statista.com/statistics/968312/south-korea-number-visitor-arrivals-by-age-group/
Korea Tourism Organization. (2024). Number of visitor arrivals to South Korea in 2023, by age group (in 1,000s). Statista. Statista Inc.. Accessed: October 14, 2024. https://www.statista.com/statistics/968312/south-korea-number-visitor-arrivals-by-age-group/
Korea Tourism Organization. "Number of Visitor Arrivals to South Korea in 2023, by Age Group (in 1,000s)." Statista, Statista Inc., 30 Jan 2024, https://www.statista.com/statistics/968312/south-korea-number-visitor-arrivals-by-age-group/
Korea Tourism Organization, Number of visitor arrivals to South Korea in 2023, by age group (in 1,000s) Statista, https://www.statista.com/statistics/968312/south-korea-number-visitor-arrivals-by-age-group/ (last visited October 14, 2024)
Number of visitor arrivals to South Korea in 2023, by age group (in 1,000s) [Graph], Korea Tourism Organization, January 30, 2024. [Online]. Available: https://www.statista.com/statistics/968312/south-korea-number-visitor-arrivals-by-age-group/