Market share of oral care products in pharmacy in Italy 2019, by product

Between June 2018 and May 2019, denture products held 37.1 percent of the market share of oral care products in Italian pharmacies. Moreover, mouthwashes made up 18.8 percent of the selling, whereas toothbrushes ranked third. Toothpicks accounted for the smallest percentage. However, this product registered the highest growth in terms of sales value.

Market share of oral care products sold in pharmacy in Italy in 2019, by product

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Source

Release date

July 2019

Region

Italy

Survey time period

June 2018 to May 2019

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Statistics on "Pharmacies in Italy"

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