Popular product categories on e-marketplaces in Indonesia 2018

In 2018, the most popular product category on online marketplaces according to Indonesian online shoppers was the mobile and electronics products. Electronics, online grocery shopping and fashion products ranked among the top three categories.

Indonesians were still hesitant about making online purchases/ shopping online

The main reason why consumers purchased electronics online was that online stores usually provide more promotions . Laptop or computer accessories were the most popular electronic gadgets that were purchased online. However, in a recent survey, more than 60 percent of Indonesian respondents stated that they worried about not being able to trust the quality or the description of the product when shopping online. They were also concerned about falling prey to scammers. As a consequence, some consumers prefer to buy the products offline to authenticate the products.

Leading e-commerce sites for electronics

E-commerce sites Bukalapak, Tokopedia, and blibli.com, were the top three sites to buy mobile and electronics product online. Cheaper product prices, products authenticity and a varied selection/ wider selection of products were the top reasons why consumers prefer one over another online platform. Marketplaces and C2C sites like Bukalapak and Tokopedia link buyers to individual or small business sellers, and consumers usually go to these sites because they provide more product variety. However, when it comes to a product quality, consumers trust retail-model sites such as Bibli.com more. This is especially important for mobile and electronics purchases, as consumers tend to see this as an important value when buying these products.

Most popular product categories on online marketplaces in Indonesia as of 2018

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

June 2018

Region

Indonesia

Survey time period

2018

Number of respondents

1,240 respondents

Special properties

among internet users

Method of interview

Online survey

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 / Month *
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "E-commerce in Indonesia"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.