Leading e-commerce payment methods in Indonesia 2019

In 2019, the most popular method for e-commerce payments in Indonesia was bank transfer. It accounted for almost 30 percent of all e-commerce payments in that year. The value of e-commerce payments in Indonesia is expected to reach over 400 trillion rupiah by 2023.

Online purchases with online payment

According to a survey conducted in February 2020, about 84 percent of e-payment users stated that they used e-payment transactions to pay online purchases. Its convenience and practicality were the leading reasons why Indonesians chose e-payment transactions. With the rising number of e-commerce markets in Indonesia, it is therefore not surprising that the volume of e-payment transactions has also increased. Indonesian e-commerce shoppers could make up to several e-payment transactions a week. it is not that surprising that e-payment users made e-payment transactions several times a week . Most of these users were aged between 35 and 54 years old.

Leading e-payment platforms

As of 2019, OVO ranked first among the most used digital payment platform in Indonesia, followed by Gopay and DANA. The security of the platform and its customer service were the top reasons why consumers preferred one platform over the other. While GoPay is associated with Gojek and used exclusively for transactions within the app, OVO partnered with Gojek’s biggest rival, Grab, and one of the largest e-commerce platforms in Indonesia, Tokopedia, to help secure its position as the country’s most-used mobile payment service/app

Distribution of e-commerce payment methods in Indonesia in 2019

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Source

Release date

February 2020

Region

Indonesia

Survey time period

2019

Supplementary notes

The source mentions the numbers have been compiled "using a mixture of primary and secondary data sources. Primary refers to their own surveys and commissioned research; whereas secondary refers to authoritative third-party vendor data, and other publicly available data." No specifics, however, are given.

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