GMV of e-commerce market in Indonesia 2015-2025

The gross merchandise value (GMV) indicates the value of goods sold through a customer-to-customer (C2C) marketplace. In Indonesia, this value reached over 20 million U.S. dollars in 2019 and was expected to nearly quadruple by 2025.

Shopee - the most clicked C2C marketplace in Indonesia

As of the first quarter of 2020, the C2C marketplace Shopee ranked first among the most clicked e-commerce sites in Indonesia, followed by Tokopedia and Bukalapak. Shopee was founded by Sea Limited and is available in nearly all Southeast Asian countries. Although Shopee recently started selling its own brands on the platform, most of its e-commerce revenue was still generated through traditional seller fees from C2C trade. In 2019, the e-commerce revenue of Sea Limited, which owns only one e-commerce provider, Shopee, amounted to about 823 million U.S. dollars.

E-commerce on the rise

Not only has its GMV been increasing, so too has Indonesia’s e-commerce industry in recent years. As of May 2020, Indonesia had the largest e-commerce revenue among the tiger cub economies. The COVID-19 pandemic has further accelerated this growth process, and the e-commerce sector is now expected to become one of the leading industries in the country.

Annual gross merchandise volume (GMV) of the e-commerce market in Indonesia in 2015 and 2019 and a forecast for 2025

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Release date

October 2019



Survey time period

2015 and 2019

Supplementary notes

Gross merchandise value (GMV) is the total value of merchandise sold over a given period of time through a customer-to-customer (C2C) exchange site.

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Statistics on "E-commerce in Indonesia"

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