Digital buyer penetration in Indonesia from 2016 to 2022

Indonesia: digital buyer penetration 2016-2022 This statistic gives information on the digital buyer penetration in Indonesia from 2016 to 2022. In 2016, 9.5 percent of the population in Indonesia were active online buyers. In 2021, this share is set to increase to 15.2 percent.
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Share of population
2016 9.5%
2017*10.6%
2018* 11.8%
2019* 13.1%
2020* 14.3%
2021*15.2%
2022*15.7%
Share of population
2016 9.5%
2017*10.6%
2018* 11.8%
2019* 13.1%
2020* 14.3%
2021*15.2%
2022*15.7%
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Description Source More information
This statistic gives information on the digital buyer penetration in Indonesia from 2016 to 2022. In 2016, 9.5 percent of the population in Indonesia were active online buyers. In 2021, this share is set to increase to 15.2 percent.
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Release date
October 2017
Region
Indonesia
Survey time period
2016 to 2017
Age group
16 years and older
Special properties
number of active paying customers (or accounts)
Supplementary notes
* Forecast.

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