Digitalization of the meetings industry

Digitalization of the meetings industry
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Statista Dossier on the digitalization of the meetings industry

This dossier presents a range of statistics and facts on the digitalization of the meetings industry. Aside from an overview of the global meetings market and the impact of the coronavirus (COVID-19) pandemic, it provides data on virtual and hybrid meetings, digital processes adopted in the exhibition industry, as well as visitor opinions on online business events and digital tools.

Table of contents

    • Global exhibition market value 2017-2026

    • Meetings industry market size worldwide 2019, by region

    • Revenue of leading trade fair organizers worldwide 2019

    • Number of meetings worldwide 2016-2020

    • Number of participants at meetings worldwide 2016-2020

    • Perceived importance of travel digitization after the COVID-19 pandemic 2020

    • International organizations keeping online or hybrid meetings 2021

    • Opinions on resuming business travel after COVID-19 worldwide 2021

    • Global predictions on the format of exhibitions due to COVID-19 as of June 2021

    • Main financial challenges in the global business event industry September 2021

    • International association events worldwide 2021, by format

    • Association meeting attendee numbers worldwide 2020, by status

    • Share of virtual association meeting worldwide 2020-2021, by region

    • Virtual association meeting share worldwide 2020, by subject

    • Regular vs. virtual meetings: average attendance and registration fee worldwide 2020

    • Main digital processes adopted in the exhibition industry worldwide June 2021

    • Main digital processes adopted in the global exhibition industry 2021, by region

    • Main digital processes adopted in the global exhibition industry 2021, by segment

    • Type of trade shows projected in selected countries worldwide 2021

    • Comparison between digital and live exhibitions by visitors worldwide 2021

    • Opinions on online vs. in-person attendance at hybrid trade shows 2020

    • Favorite digital activities of event visitors in the global exhibition industry 2020

    • Contactless options expected by event visitors in the global exhibition industry 2020

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