Consumers in China

Consumer Insights report

Consumers in China

China’s economic growth has been enormous over the past decades, making it the second biggest economy in the world as of 2024. This report looks at the Chinese consumers’ behaviors, and offers valuable insights about their attitudes, brand preferences, and various other consumer-related topics. The data used in this report is based on the Statista Consumer Insights Global survey.

Included in this report are the consumers’ ratings of their personal as well as China’s overall economic situation. You will also get to know everything about the most popular brands of smartphones, consumer electronics, and grocery stores among Chinese consumers, to only name a few of our categories.

Find out this and much more with our comprehensive Chinese consumer report. This report gets updated four times a year and includes several time series showing how consumer attitudes towards the most relevant consumer issues have changed in recent years.

Table of contents

Topics of the report

  • Consumers in China
  • Marketing & social media
  • E-commerce & retail
  • Food & nutrition
  • Internet & devices
  • Media & digital media
  • Mobility
  • Finance & insurances
  • Health
  • Housing & household equipment
  • Travel
  • Services & eServices

Design of the survey
  • Method: Online survey
  • Survey name: Consumer Insights Global survey
  • Region: China
  • Number of respondents: 24,552
  • Age of respondents: 18 to 64 years
  • Type of respondents: residential online population
  • Survey time period: January to December 2023

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