E-commerce in Africa

The Statista dossier
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Statista Dossier on e-commerce in Africa

Table of contents

    • Number of e-commerce users in Africa 2017-2025

    • Average number of user of the e-commerce market in select African countries

    • E-commerce penetration rate in Africa 2017-2025

    • E-commerce penetration rate in selected African countries 2021 and 2025

    • E-commerce retail as share of total retail in Africa 2020, by country

    • Share of mobile e-commerce in Africa 2020, by country

    • E-commerce revenue in Africa 2017-2025

    • E-commerce revenue in Africa 2017-2025, by sector

    • Revenue change in the African e-commerce market 2018-2024, by sector

    • Average revenue per user of the e-commerce market in Africa 2017 to 2025

    • E-commerce market ARPU in selected African countries 2017-2025

    • E-commerce spending per online shopper in Africa 2017-2024

    • Visits on Jumia on selected domains in Africa 2021

    • Active customers of Jumia Technologies AG 2017-2020

    • Number of visits on takealot.com 2021

    • Number of visits on konga.com 2021

    • Number of visits on bidorbuy.co.za 2021

    • Number of visits on zando.co.za 2021

    • Monthly number of visits on souq.com 2021

    • Popular shopping apps in Google Play Store in Nigeria 2021

    • Popular shopping apps in Google Play Store in South Africa 2021

    • Popular shopping apps in Google Play Store in Kenya 2021

    • Popular shopping apps in Google Play Store in Egypt 2021

    • Most popular online payment methods in 5 countries in Africa 2021

    • Population purchasing or paying bills online in Africa 2021, by country

    • Customers of M-Pesa from 2017 to 2021

    • Transaction value of on Jumia 2018-2021

    • Attitudes towards online shopping in Nigeria 2021

    • Online vs. offline product research by category in Nigeria 2021

    • Online purchases by category in Nigeria 2021

    • Online vs. offline purchases by category in Nigeria 2021

    • Attitudes towards online shopping in Egypt 2021

    • Online vs. offline product research by category in Egypt 2021

    • Online purchases by category in Egypt 2021

    • Online vs. offline purchases by category in Egypt 2021

    • Attitudes towards online advertising in Kenya 2021

    • Online vs. offline product research by category in Kenya 2021

    • Online purchases by category in Kenya 2021

    • Online vs. offline purchases by category in Kenya 2021

    • Online purchases by category in South Africa 2021

    • Online purchases by category in Morocco 2021

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