E-commerce in Africa
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Statista Dossier on e-commerce in Africa
E-commerce in Africa has been growing at very high rates in the last years. Through its vast population, Africa has a very large digital audience. This Statista Dossier provides the key information on online shopping in Africa. This study focuses on the whole continent, with particular attention to the most competitive markets: Nigeria, South Africa, Egypt, Morocco, and Kenya. After an overview on internet connection in Africa, the dossier shows data on revenue, demographics of digital buyers, and online retail penetration. Thereafter, four chapters follow, depicting data on main players, shopping apps, payment methods, and shopping behavior.
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