E-commerce in Africa

Statistics report on e-commerce in Africa

E-commerce in Africa

E-commerce in Africa has been growing at high rates in recent years. Through its vast population, Africa has a very large digital audience. This report provides key information on online shopping in Africa. It focuses on the whole continent, with particular attention to the most competitive markets: Nigeria, South Africa, Egypt, Morocco, and Kenya. After an overview of e-commerce users and penetration in Africa, the report shows data on revenue, online retail penetration, and spending. Thereafter, it displays statistics on main players, shopping apps, payment methods, and shopping behavior.

Table of contents

Market overview

6
  • Premium Statistic Number of users of e-commerce in Africa 2018-2028
  • Premium Forecast Number of e-commerce users in selected African countries 2024-2028
  • Premium Forecast Penetration rate of e-commerce in Africa 2018-2028
  • Premium Forecast E-commerce penetration rate in selected African countries 2024-2028
  • Premium Statistic E-commerce retail as share of total retail in Africa 2020-2022, by country
  • Premium Statistic Mobile e-commerce share in Africa 2020-2022, by country

Revenue

6
  • Premium Statistic Revenue of the e-commerce industry in Africa 2018-2028
  • Premium Statistic E-commerce revenue in Africa 2018-2028, by segment
  • Premium Statistic Revenue change in the African e-commerce market 2028, by segment
  • Premium Forecast Revenue per user of e-commerce in Africa 2018-2028
  • Premium Forecast E-commerce ARPU in selected African countries 2022-2027
  • Premium Statistic E-commerce revenue per online shopper in Africa 2018-2028

Main players

7
  • Premium Statistic Visits on Jumia on selected domains in Africa 2020-2023
  • Basic Statistic Quarterly active customers of Jumia Technologies AG 2019-2023
  • Premium Statistic Number of visits on takealot.com 2020-2023
  • Premium Statistic Number of visits on konga.com 2020-2023
  • Premium Statistic Number of visits on bobshop.co.za 2020-2023
  • Premium Statistic Number of visits on zando.co.za 2020-2023
  • Premium Statistic Monthly number of visits on Amazon.eg 2023

Shopping apps

4
  • Premium Statistic Popular shopping apps in Google Play Store in Nigeria 2021
  • Premium Statistic Popular shopping apps in Google Play Store in South Africa 2021
  • Premium Statistic Popular shopping apps in Google Play Store in Kenya 2021
  • Premium Statistic Popular shopping apps in Google Play Store in Egypt 2021

Payment methods

6
  • Premium Statistic Live mobile money services worldwide 2020-2022
  • Premium Statistic Most popular online payment methods in 5 countries in Africa 2022
  • Premium Statistic Mobile e-commerce weekly usage rate in selected African countries 2022
  • Premium Statistic Internet users using mobile payment methods in Africa 2022, by country
  • Premium Statistic Number of M-Pesa customers from 2017 to 2023
  • Premium Statistic Transaction value of on Jumia 2019-2023

Shopping behavior in Nigeria and Egypt

8
  • Premium Forecast Attitudes towards online shopping in Nigeria 2023
  • Premium Forecast Online vs. offline product research by category in Nigeria 2022
  • Premium Forecast Most popular categories for online purchases in Nigeria 2023
  • Premium Forecast Online vs. offline purchases by category in Nigeria 2022
  • Premium Forecast Attitudes towards online shopping in Egypt 2023
  • Premium Forecast Online vs. offline product research by category in Egypt 2022
  • Premium Forecast Most popular categories for online purchases in Egypt 2023
  • Premium Forecast Online vs. offline purchases by category in Egypt 2022

Shopping behavior in South Africa, Kenya, and Morocco

6
  • Premium Forecast Attitudes towards online advertising in Kenya 2023
  • Premium Forecast Online vs. offline product research by category in Kenya 2022
  • Premium Forecast Most popular categories for online purchases in Kenya 2023
  • Premium Forecast Online vs. offline purchases by category in Kenya 2022
  • Premium Forecast Most popular categories for online purchases in South Africa 2023
  • Premium Forecast Most popular categories for online purchases in Morocco 2023

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