E-commerce in Africa

E-commerce in Africa
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Statista Dossier on e-commerce in Africa

Table of contents

    • Number of e-commerce users in Africa 2017-2027

    • Number of e-commerce users in selected African countries 2022-2027

    • E-commerce penetration rate in Africa 2017-2027

    • E-commerce penetration rate in selected African countries 2022-2027

    • E-commerce retail as share of total retail in Africa 2020-2021, by country

    • Share of mobile e-commerce in Africa 2020-2021, by country

    • E-commerce revenue in Africa 2017-2027

    • E-commerce revenue in Africa 2017-2027, by segment

    • Revenue change in the African e-commerce market 2018-2027, by segment

    • E-commerce ARPU in Africa 2017-2027

    • E-commerce ARPU in selected African countries 2022-2027

    • E-commerce revenue per online shopper in Africa 2017-2027

    • Visits on Jumia on selected domains in Africa 2022

    • Active customers of Jumia Technologies AG 2017-2020

    • Number of visits on takealot.com 2020-2022

    • Number of visits on konga.com 2020-2022

    • Number of visits on bidorbuy.co.za 2020-2022

    • Number of visits on zando.co.za 2020-2022

    • Monthly number of visits on Amazon.eg 2022

    • Popular shopping apps in Google Play Store in Nigeria 2021

    • Popular shopping apps in Google Play Store in South Africa 2021

    • Popular shopping apps in Google Play Store in Kenya 2021

    • Popular shopping apps in Google Play Store in Egypt 2021

    • Live mobile money services worldwide 2020-2021

    • Most popular online payment methods in 5 countries in Africa 2021

    • Population purchasing or paying bills online in Africa 2021, by country

    • Customers of M-Pesa from 2017 to 2022

    • Transaction value of on Jumia 2018-2022

    • Attitudes towards online shopping in Nigeria 2022

    • Online vs. offline product research by category in Nigeria 2022

    • Online purchases by category in Nigeria 2022

    • Online vs. offline purchases by category in Nigeria 2022

    • Attitudes towards online shopping in Egypt 2022

    • Online vs. offline product research by category in Egypt 2022

    • Online purchases by category in Egypt 2022

    • Online vs. offline purchases by category in Egypt 2022

    • Attitudes towards online advertising in Kenya 2022

    • Online vs. offline product research by category in Kenya 2022

    • Online purchases by category in Kenya 2022

    • Online vs. offline purchases by category in Kenya 2022

    • Online purchases by category in South Africa 2022

    • Online purchases by category in Morocco 2022

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