E-commerce in Africa

E-commerce in Africa has been growing at high rates in recent years. Through its vast population, Africa has a very large digital audience. This report provides key information on online shopping in Africa. It focuses on the whole continent, with particular attention to the most competitive markets: Nigeria, South Africa, Egypt, Morocco, and Kenya. After an overview of e-commerce users and penetration in Africa, the report shows data on revenue, online retail penetration, and spending. Thereafter, it displays statistics on main players, shopping apps, payment methods, and shopping behavior.