Fashion e-commerce in France

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Statista Dossier on retail and Fashion e-commerce in France

This dossier contains a range of selected facts about online fashion in France. It includes statistical data about the most performing online fashion sites and applications in the French e-commerce market. With a total revenue of 13.9 billion U.S. dollars and a forecast of 19.6 billions in 2024, French fashion e-commerce is by far the most performing segment. With the rapid development of online shopping platforms, fashion influencer marketing and shifting ecological values, French consumerism is changing. This dossier will provide insights on the present and future development of the online fashion industry in France.

Table of contents

  • 1. Overview
    • E-commerce revenue in France 2005-2020

    • Forecasted e-commerce share of retail sales in France 2015-2018

    • Total retail e-commerce revenue in France 2017-2024

    • E-commerce revenue in France 2017-2024, by segment

    • Value of the apparel market in Europe 2017-2022, by country

    • Apparel market: growth rate by segment in France 2018

    • Online activity for fashion retail after Covid-19 outbreak in France in March 2020

  • 2. Clothing companies
    • Ranking of e-commerce sites in France during S2 2019, by monthly visits

    • Average duration of a session on the most visited e-merchants in France 2019

    • Fashion: top 5 online stores in France in 2018, by net sales

    • Top three merchant sites for fashion in France in 2019

    • Ranking of the most popular fashion brands among young French people 2019

    • ASOS retail sales worldwide 2014-2019, by region

    • Number of visits on Cdiscount website in France 2012-2019

  • 3. Fashion merchants, apps and influencers
    • Ranking of fashion apps in France in 2018, by customer visit duration

    • Brand pages interactions on Instagram in France in Q2 2020, by industry

    • Brand pages interactions on Facebook in France in Q2 2020, by industry

    • Top fashion brand profiles on Instagram in France Q2 2020, by posts and interaction

    • Top fashion brand pages on facebook in France in Q1 2020, by posts and interaction

    • Share of French buyers following fashion influencers by gender 2018-2020

    • Fashion and beauty: influencers with the most followers on Instagram in France 2019

  • 4. Consumer behavior
    • Most performing e-commerce product categories by amount of shoppers France in 2019

    • Average spending per online purchase in France 2005-2020

    • Annual spending dedicated to fashion by young French people by gender 2019

    • Sources of inspiration for fashion in France 2018

    • Types of brands from which consumers buy their clothes in France 2019

    • Importance of wearing fashionable clothes in France in 2018

    • Types of luxury items most often purchased in France 2019

  • 5. Fashion consumption impact
    • Share of EU consumers considering environmental impact of clothes shopping 2018

    • Reducing clothing purchases for ethical or ecological reasons in France 2019

    • Sustainability criteria most important when buying clothes in France 2019

    • Second life of clothes that are not worn anymore in France 2019, by gender

    • Penetration of collaborative consumption in France 2018

    • French people ready to buy second hand or renting for climate protection 2019, by age

    • French people ready to buy second hand for climate protection 2019, by occupation

    • French people ready to buy second hand for climate protection 2019, by gender

    • French people ready to purchase second hand for climate protection 2019, by city size

    • Carbon emission intensity per order released by ASOS 2015-2019

  • 6. Second hand fashion
    • France: online C2C e-commerce penetration 2007-2019

    • Most used online platforms to resell second hand clothing in France 2018

    • Online purchase and sale of second hand products amongst French people in 2018

    • Most visited shopping locations to buy second hand clothing in France 2019

    • Second-hand purchases by category in France 2020

  • 7. Delivery and payment options
    • Leading payment methods used when buying online in France 2019

    • Ranking of the most utilized online checkout routes by French consumers 2019

    • Methods of payment used for online purchases among French consumers by age group 2018

    • Online payments by brand in France 2020

    • Amount that most French are willing to pay via a peer-to-peer payment app 2018

    • Leading e-commerce delivery methods used in France 2020

    • Subscription to an express and unlimited delivery service in France 2018

    • Expectations on the delivery time of a product bought online in France 2018

    • Delay of deliveries during the coronavirus confinement in France May 2020

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