Consumer Insights report
Being one of the largest economies around the globe, Germany has one of the lowest unemployment rates in the EU, and one of the highest GDP per capita worldwide. However, some challenges exist, like the Russia-Ukraine war, and the ongoing high inflation. The coronavirus pandemic also took its toll on the German economy. So what are the German consumers thinking in 2024? Find out with the German consumer report.
Based on data from the Statista Consumer Insights Global survey, the German consumer report comes equipped with invaluable insights about the consumers’ attitudes, their brand preferences, and several other consumer-related topics.
Included in this report are the consumers’ evaluation of their personal as well as Germany’s overall economic situation. You will also find out about the most popular brands in many categories like smartphones, consumer electronics, and airlines among consumers in Germany.
Find out this and much more in our comprehensive German consumer report. This report is updated four times a year and includes several time series showing how consumer attitudes towards several topics have changed in recent years.
Topics of the report
Consumers in Germany
Marketing & Social media
eCommerce & Retail
Food & Nutrition
Internet & Devices
Media & Digital Media
Mobility
Finance & Insurance
Health
Consumer electronics & household appliances
Travel
Services & eServices
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