Online shopping behavior in the United Kingdom (UK)

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Statista dossier about online shopping behavior in the United Kingdom

Table of contents

  • 1. E-commerce overview
    • Total retail e-commerce revenue in Europe 2017-2025

    • E-commerce revenue in Europe 2017-2025, by segment

    • Online retail users in Europe 2017-2025

    • Retail e-commerce ARPU in Europe 2017-2025

    • Digital buyer penetration in the United Kingdom 2017-2025

    • Percentage of internet sales in household goods stores in the UK 2016-2020

    • Online share of textile & apparel retail sales in the United Kingdom (UK) 2016-2020

    • Percentage of internet sales in non-specialized stores in the UK 2016-2020

  • 2. Device usage and conversions
    • Online shopping penetration in Great Britain 2015-2020, by device

    • Online purchases by device in the UK 2020

    • Leading online commerce activities in the United Kingdom (UK) 2020, by category

    • British online shopper conversion rate 2019-2020, by device

    • British online shopper conversion rate 2019-2020

    • British online add-to-cart rate 2017-2020

  • 3. Online shopping behavior
    • Online purchases by category in the UK 2020

    • Attitudes towards online shopping in the UK 2020

    • Share of internet users who bought online in the UK in the past month 2020, by age

    • Consumer reasons for shopping online UK 2018-2020

    • Online product review reading behavior in the UK 2021

    • Most popular goods purchased online in Great Britain 2020, by gender

    • Researching products online in the United Kingdom (UK) 2007-2020

    • Researching goods and services online in Great Britain 2007-2020

    • E-commerce payments in the UK in 2020, by method

  • 4. Favorite stores and retailers
    • Online purchases by brand in the UK 2020

    • UK: Top 10 online stores

    • United Kingdom: Top 10 Fashion online stores

    • United Kingdom: Top 10 Furniture & Appliances online stores

    • United Kingdom: Top 5 Pet supplies online stores

  • 5. Online deliveries and returns
    • United Kingdom: Top 5 most used shipping methods 2019

    • Delivery-related drivers to shop online in the UK 2019

    • Delivery-related barriers to shop online in the UK 2019

    • Online shopping delivery location choices in the UK 2019

    • Impact of time slot delivery on consumers purchase decision in the UK 2019

  • 6. Impact of the coronavirus pandemic
    • Influence of COVID-19 on online grocery shopping in the United Kingdom 2021

    • Changes in online buying among UK consumers since COVID-19 2020-2021

    • Changes in offline buying among UK consumers since COVID-19 2020-2021

    • Share of UK shoppers that will mostly shop online due to COVID-19 2020, by category

    • Online retail: month-on-month retail sales growth by sector during COVID-19 2021

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