Online shopping in the United Kingdom (UK)

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Statista dossier about online shopping behavior in the United Kingdom.

This dossier presents a selected range of statistics and data about online shopping behavior in the United Kingdom.

Table of contents

  • 1. Overview
    • Digital Market Outlook: e-commerce revenue in Europe 2015-2021

    • Digital Market Outlook: e-commerce revenue in Europe 2015-2021, by segment

    • Digital Market Outlook: e-commerce users in Europe 2015-2021

    • Digital Market Outlook: e-commerce ARPU in Europe 2015-2021

    • Distribution of individuals who make online purchases in the UK 2015, by frequency

    • Devices used for online purchases in the United Kingdom (UK) 2016, by frequency

    • Leading reasons for preferring digital products in the UK 2015

    • Researching products online in the United Kingdom (UK) 2005-2016

    • Researching goods and services online in Great Britain 2007-2017

    • Share of methods used to research products or offers online in the UK 2015 by gender

    • Research sources used prior to an online purchase in the UK 2015, by frequency

  • 2. Mobile
    • Number of mobile commerce users in the United Kingdom (UK) Q3 2013-Q2 2016

    • Number of mobile commerce users in the UK Q3 2013-Q2 2016, by amount spent

    • Online shopping penetration in Great Britain 2013-2017, by device

    • UK: leading online retailers ranked by digital audience 2016, by device

    • Leading Android shopping app reach in the United Kingdom (UK) 2017

    • Leading iOS shopping app reach in the United Kingdom (UK) 2017

    • Most popular goods purchased online in Great Britain 2017

    • Leading online commerce activities in the United Kingdom (UK) 2016, by device

    • Digital wallet services use in the UK 2017

    • Shopping methods: researching product details and prices in the UK 2015

  • 3. Social Media
    • Social media platforms used to engage with brands in the United Kingdom (UK) 2014

    • Social media brand engagement behavior in the United Kingdom (UK) 2014

    • Interaction with companies on social media platforms in the UK 2015

    • Main reasons for interacting with companies on social media in the UK 2015

    • Social media engagement with brands in the United Kingdom (UK) 2014, by demographic

  • 4. Showrooming
    • Leading in-store smartphone activities in the United Kingdom UK 2015

    • Consumers checking products in-store before purchasing online in the UK 2015/16

    • Share of product types researched in-store before purchasing online in the UK 2015

    • Mobile shopping locations and situations in the UK 2015

    • Showrooming behavior: Personal care product shopping in the United Kingdom (UK) 2014

  • Language: English
  • Released: August 2017
  • Source(s): Statista
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