Digital shopping behavior in Europe

The Statista dossier
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Statista Dossier about digital shopping behavior in Europe

Table of contents

    • Worldwide share of consumers that shop online 2020

    • Main factors encouraging online purchases 2020

    • Global e-commerce payment methods 2020 & 2024, by share of transaction volume

    • B2C e-commerce as percentage of GDP in Western Europe 2017-2020

    • E-commerce share of enterprises' turnover in the EU-28 2009-2020

    • Online commerce revenue share of companies in Europe 2020, by country

    • Share of Europeans who shopped online 2020, by region

    • Share of European consumers with a high interest in shopping 2021

    • Main reasons to buy online in Italy October 2020

    • Attitudes towards online shopping in the UK 2021

    • Attitudes towards online shopping in France 2021

    • Attitudes towards online shopping in Germany 2021

    • Attitudes towards online shopping in Italy 2021

    • Attitudes towards online shopping in Spain 2021

    • Attitudes towards online shopping in the Netherlands 2021

    • Most popular online retail services among consumers in France 2021

    • Preferred online retail services among consumers in Germany 2021

    • Most popular online retail services among consumers in Spain 2021

    • Favorite attributes for online shopping by consumers in the Netherlands 2021

    • Average product return rates among digital shoppers in Europe 2021

    • Leading online commerce activities in the United Kingdom (UK) 2020, by category

    • Share of Irish internet users partaking in selected e-commerce activities 2020

    • Share of European consumers that shop online vs. offline each week 2021

    • Favorite ways to shop among U.S. and European consumers 2021

    • Leading shopping habits among consumers in the U.S. and Europe 2021

    • Online vs. offline purchases by category in the UK 2021

    • Online vs. offline purchases by category in France 2021

    • Online vs. offline purchases by category in Germany 2021

    • Online vs. offline purchases by category in Italy 2021

    • Online vs. offline purchases by category in Spain 2021

    • Online vs. offline purchases by category in the Netherlands 2021

    • Shopping channel preference for luxury goods purchases in Europe Q3 2018 - Q3 2021

    • E-commerce increase due to COVID-19 in Europe 2020-2021, by country

    • Impact of the coronavirus pandemic on the perception of e-commerce in Europe 2020

    • Changes in online buying among UK consumers since COVID-19 2020-2021

    • Share of UK shoppers that will mostly shop online due to COVID-19 2020, by category

    • Share of French shoppers mostly shopping online due to COVID-19 2020, by category

    • Impact of COVID-19 pandemic on online shopping in Italy October 2020

    • Products and services purchased online for first time since lockdown in Italy 2020

    • Online channel use change after COVID-19 in the Netherlands 2020, by category

    • Online channel use after COVID-19 in Belgium 2020, by category

    • Leading online marketplaces in Europe 2021, by monthly visits

    • Revenue of Amazon Europe 2011-2020

    • Leading reasons for shopping on Amazon.co.uk among UK consumers 2021

    • UK: Top 10 online stores

    • France: Top 10 online stores

    • Germany: Top 10 online stores

    • Italy: Top 10 online stores

    • Spain: Top 10 online stores

    • Netherlands: Top 10 online stores

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