Digital shopping behavior in Europe

Statistics report about digital shopping behavior in Europe

Digital shopping behavior in Europe

This report on digital shopping behavior provides an in-depth look into consumer attitudes in Europe. Specifically, this report has a heavy focus on the following countries: UK, Germany, France, Italy, Spain, and the Netherlands. The key topics contained in this report include European e-commerce figures, digital consumer habits & online versus offline shopping behavior, online grocery shopping, as well as major online retailers on the continent. Finally, the report concludes with online payment behavior data.

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Table of contents

Overview

5
  • Basic Statistic E-commerce share of enterprises' revenue in the EU-27 2011-2023
  • Basic Statistic Online share of retail trade in selected European countries 2014-2022
  • Premium Statistic E-commerce revenue share of companies in Europe 2022, by country
  • Premium Statistic European e-shoppers online purchase frequency 2023, by product category
  • Premium Statistic Most used payment methods in e-commerce worldwide in 2023, with a forecast for 2027

Attitudes towards online shopping

6
  • Premium Forecast Attitudes towards online shopping in the UK 2024
  • Premium Forecast Attitudes towards online shopping in France 2024
  • Premium Forecast Attitudes towards online shopping in Germany 2024
  • Premium Forecast Attitudes towards online shopping in Italy 2024
  • Premium Forecast Attitudes towards online shopping in Spain 2024
  • Premium Forecast Attitudes towards online shopping in the Netherlands 2024

Online vs. in-store shopping behavior

7
  • Premium Statistic Share of European consumers that shop online vs. offline each week 2023
  • Premium Forecast Online vs. offline purchases by category in the UK 2022
  • Premium Forecast Online vs. offline purchases by category in France 2022
  • Premium Forecast Online vs. offline purchases by category in Germany 2022
  • Premium Forecast Online vs. offline purchases by category in Italy 2022
  • Premium Forecast Online vs. offline purchases by category in Spain 2022
  • Premium Forecast Online vs. offline purchases by category in the Netherlands 2022

Online grocery shopping

5
  • Premium Statistic Share of shoppers buying groceries online in the UK 2023, by generation
  • Premium Statistic Share of shoppers buying groceries online in France 2023, by generation
  • Premium Statistic Share of shoppers buying groceries online in Germany 2023, by generation
  • Premium Statistic Share of shoppers buying groceries online in the Netherlands 2023, by generation
  • Premium Statistic Share of shoppers buying groceries online in Austria 2023, by generation

Leading online retailers in Europe

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  • Premium Statistic Leading online marketplaces in Europe 2023, by monthly visits
  • Premium Statistic Highest valued e-commerce startup companies in Europe 2023
  • Basic Forecast Top online stores in the UK 2023
  • Premium Forecast France: Top 10 online stores
  • Premium Forecast Top online stores in Germany 2023
  • Basic Forecast Top online stores in Italy 2023
  • Basic Forecast Top online stores in Spain 2022, by net sales
  • Basic Forecast Netherlands: Top 10 online stores 2023

Online payment

9
  • Premium Statistic Mobile payment market size in 10 countries in Europe in 2020, with a 2025 forecast
  • Premium Statistic Top POS and e-commerce payment methods for small-ticket items in Europe 2022
  • Premium Statistic Top POS and e-commerce payment methods for big-ticket items in Europe 2022
  • Premium Forecast Biggest contactless payment brands at POS in Germany 2024
  • Premium Forecast Biggest contactless payment brands at POS in the UK 2024
  • Premium Forecast Biggest contactless payment brands at POS in France 2024
  • Premium Statistic Biggest buy now, pay later (BNPL) apps in Germany 2015-2023, based on downloads
  • Premium Statistic Biggest buy now, pay later (BNPL) apps in the UK 2015-2023, based on downloads
  • Premium Statistic Biggest buy now, pay later (BNPL) apps in France 2015-2023, based on downloads
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