Shopping behavior in Japan

Statistics report on the shopping behavior in Japan

Shopping behavior in Japan

This report provides an overview on shopping behavior in Japan. Focusing on how Japanese consumers spend their money, the report includes statistics on household spendings, payment methods, and habits in shopping channel usage. It further includes survey data on how purchase decisions are made, the importance of customer satisfaction and sustainability, and the impact of recent inflation trends.

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Table of contents

Overview

5
  • Premium Statistic Average annual real wages Japan 2001-2023
  • Premium Statistic Monthly consumption spending per household Japan 2014-2023
  • Premium Statistic Monthly consumption spending per household Japan 2023, by category
  • Premium Statistic Most popular shopping channels in Japan 2023
  • Premium Statistic Preferred store types for consumers goods in Japan 2023, by category

Expenditure

4
  • Premium Statistic Average monthly household expenditure on online purchases in Japan 2023, by product
  • Premium Statistic Monthly average household food expenses in Japan 2023, by type
  • Premium Statistic Toiletries household expenditure in Japan 2023, by type
  • Premium Statistic Annual expenses for transport and communication per household Japan 2022, by item

Offline and online

5
  • Premium Statistic Major reasons to shop at physical stores in Japan 2023
  • Premium Statistic Leading store-only shopping items in Japan 2023
  • Premium Statistic Share of online retail shopping users in Japan 2023, by age
  • Premium Statistic Main reasons for buying online in Japan 2024
  • Premium Statistic Incentives to motivate online purchases in Japan Q3 2023

Payments

5
  • Premium Statistic Common instore payment methods in Japan 2023
  • Premium Statistic Leading payment methods among Japanese online buyers 2023
  • Premium Statistic Most used cashless payment methods in Japan 2024
  • Premium Statistic Usage rate of Buy Now, Pay Later services in Japan 2022, by age group and gender
  • Premium Statistic Impact of payment methods on cart abandonment behavior in Japan 2024, by gender

Purchase decision

4
  • Premium Statistic Major factors influencing consumer purchasing decisions in Japan 2023
  • Premium Statistic Major factors influencing consumer goods and services purchases in Japan 2023
  • Premium Statistic Impulse buying behavior in Japan 2023, by age
  • Premium Statistic Share of shoppers researching before purchasing in Japan 2023, by age

Customer satisfaction

4
  • Premium Statistic Major shopping experience enhancing services in Japan 2023
  • Premium Statistic Customer repurchase intention in Japan Q3 2023, by industry
  • Premium Statistic Common customer troubles in Japan 2023
  • Premium Statistic Online shopper's actions when receiving a wrong product in Japan 2023

Sustainable shopping

4
  • Premium Statistic Leading sustainable consumption habits in Japan 2023
  • Premium Statistic Most bought ethical consumption-related products and service segments 2023
  • Premium Statistic Reasons for ethical consumption in Japan 2023
  • Premium Statistic Readiness to pay more for ethical products and services in Japan 2023, by type

Inflation

5
  • Premium Statistic Inflation rate in Japan 2023, by category
  • Premium Statistic Share of households with increased spending in Japan 2023, by category
  • Premium Statistic Inflation-related consumer expectations towards businesses in Japan 2023
  • Premium Statistic Consumer actions to cope with inflation in Japan 2023
  • Premium Statistic Common consumption measures against food price hikes in Japan 2023
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