Shopping behavior in Japan

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Statista Dossier on the shopping behavior in Japan

Table of contents

  • 1. Overview
    • Average annual real wages Japan 2000-2019

    • Annual change in average monthly salary in Japan 2015-2019

    • Monthly average household consumption spending Japan 2011-2020

    • Monthly consumption spending per household in Japan 2019, by category

    • Average daily expenses of households in Japan 2019, by weekday

  • 2. Shopping channels
    • Preferred purchase channel for fresh food in Japan 2020

    • Preferred purchase channel for daily necessities in Japan 2020

    • Average monthly expenses of households in Japan 2019, by shopping channel

    • Average monthly household expenses at supermarkets in Japan 2019, by item

    • Average monthly household expenses at general retailers in Japan 2019, by item

    • Average monthly household expenditure on online purchases in Japan 2020, by product

  • 3. Online shopping
    • Main reasons for buying online in Japan 2021

    • Preferred online retailers in Japan 2020

    • Most used re-commerce apps in Japan 2021

    • Leading online supermarkets in Japan 2020

    • Familiarity with live commerce Japan 2021

  • 4. Payments
    • Most popular payment methods in Japan 2021

    • Leading payment methods among Japanese online buyers 2020

    • Cashless payment usage frequency per day in Japan 2021

    • Most used cashless payment methods in Japan 2021

    • Most common smartphone payment method in Japan 2021

  • 5. Purchase decision
    • Sources stimulating desire for goods in Japan 2020

    • Major factors influencing consumer purchasing decisions in Japan 2020

    • Major factors influencing consumer goods and services purchases in Japan 2020

    • Main factors influencing foodstuff purchases in Japan 2020

  • 6. Ethical consumption
    • Awareness of ethical consumption in Japan 2020

    • Awareness of ethical consumption terms in Japan 2020

    • Impression of ethical consumption in Japan 2020

    • Most bought ethical product category in Japan 2020

    • Leading incentives for ethical consumption in Japan 2020

  • 7. COVID-19
    • Change in offline retail channel visits during COVID-19 in Japan 2020, by type

    • Change in online retail channel uses during COVID-19 in Japan 2020, by type

    • Most popular products stockpiled at home during COVID-19 in Japan 2021

    • Most common behavior after product shortage during COVID-19 in Japan 2021

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