When it comes to the most well-known cosmetics and make-up brands in the UK, L'Oréal leads the race. The French personal care brand is recognized by 91 percent of online consumers in the UK, followed by Rimmel London with a brand awareness of 86 percent. Brands like delilah and IT cosmetics, on the other hand, lie at the bottom of this list as each one of them is recognized by less than 30 percent of internet users in the United Kingdom.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
Leading cosmetics & make-up brands ranked by brand awareness in the United Kingdom in 2023
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (September 26, 2022). Leading cosmetics & make-up brands ranked by brand awareness in the United Kingdom in 2023 [Graph]. In Statista. Retrieved September 21, 2024, from https://www.statista.com/statistics/1343631/most-well-known-cosmetics-and-make-up-brands-in-the-uk/
Statista. "Leading cosmetics & make-up brands ranked by brand awareness in the United Kingdom in 2023." Chart. September 26, 2022. Statista. Accessed September 21, 2024. https://www.statista.com/statistics/1343631/most-well-known-cosmetics-and-make-up-brands-in-the-uk/
Statista. (2022). Leading cosmetics & make-up brands ranked by brand awareness in the United Kingdom in 2023. Statista. Statista Inc.. Accessed: September 21, 2024. https://www.statista.com/statistics/1343631/most-well-known-cosmetics-and-make-up-brands-in-the-uk/
Statista. "Leading Cosmetics & Make-up Brands Ranked by Brand Awareness in The United Kingdom in 2023." Statista, Statista Inc., 26 Sep 2022, https://www.statista.com/statistics/1343631/most-well-known-cosmetics-and-make-up-brands-in-the-uk/
Statista, Leading cosmetics & make-up brands ranked by brand awareness in the United Kingdom in 2023 Statista, https://www.statista.com/statistics/1343631/most-well-known-cosmetics-and-make-up-brands-in-the-uk/ (last visited September 21, 2024)
Leading cosmetics & make-up brands ranked by brand awareness in the United Kingdom in 2023 [Graph], Statista, September 26, 2022. [Online]. Available: https://www.statista.com/statistics/1343631/most-well-known-cosmetics-and-make-up-brands-in-the-uk/