Distribution of cosmetic products consumption value in Italy in 2018, by channel
Cosmetic products market share in Italy 2018, by channel
This statistic shows a distribution of the cosmetic products consumption value in Italy in 2018, by channel. According to data, perfume shops accounted for 20.1 percent of total cosmetic product consumption that year. However, the mass market and other channels, including supermarkets, hypermarkets, single-brand stores and herbalist shops, held the largest share at around 45.1 percent.
Distribution of cosmetic products consumption value in Italy in 2018, by channel
Share of consumption value
Mass market and other channels*45.1%
Perfume shops20.1%
Pharmacies18.3%
Hairdressing5.7%
Door-to-door sales4.7%
E-commerce sales3.8%
Beauty salons2.3%
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Sources

Release date

June 2019

Region

Italy

Survey time period

2018

Supplementary notes

* 'Mass market and other channels' includes hypermarkets/supermarkets, single-brand stores and herbalist shops.

Cosmetic products market share in Italy 2018, by channel
This statistic shows a distribution of the cosmetic products consumption value in Italy in 2018, by channel. According to data, perfume shops accounted for 20.1 percent of total cosmetic product consumption that year. However, the mass market and other channels, including supermarkets, hypermarkets, single-brand stores and herbalist shops, held the largest share at around 45.1 percent.
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Statistics on "Cosmetics market in Italy"
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