Cosmetic products market share in Italy 2017, by channel

Distribution of cosmetic products consumption value in Italy in 2017, by channel

Cosmetic products market share in Italy 2017, by channel This statistic shows a distribution of the cosmetic products consumption value in Italy in 2017, by channel. Perfume shops accounted for 19.9 percent of total cosmetic product consumption that year. However the mass market and other channels, including supermarkets, hypermarkets and specialist drug stores, held the largest share at around 41.2 percent.
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Distribution of cosmetic products consumption value in Italy in 2017, by channel

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Share of consumption value
Mass market and other channels*41.2%
Perfume shops19.9%
Pharmacies18.5%
Hairdressing5.7%
Door-to-door sales4.7%
Herbalist shops4.4%
Mail order and e-commerce sales3.4%
Sales to beauty insititutes and beauticians2.3%
Share of consumption value
Mass market and other channels*41.2%
Perfume shops19.9%
Pharmacies18.5%
Hairdressing5.7%
Door-to-door sales4.7%
Herbalist shops4.4%
Mail order and e-commerce sales3.4%
Sales to beauty insititutes and beauticians2.3%
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This statistic shows a distribution of the cosmetic products consumption value in Italy in 2017, by channel. Perfume shops accounted for 19.9 percent of total cosmetic product consumption that year. However the mass market and other channels, including supermarkets, hypermarkets and specialist drug stores, held the largest share at around 41.2 percent.
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Release date
June 2018
Region
Italy
Survey time period
2017
Supplementary notes
* 'Mass market and other channels' includes hypermarkets/supermarkets, self service specialist drug stores, single-brand stores and others.
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