Distribution of cosmetic products consumption value in Italy in 2016, by channel

Cosmetic products market share in Italy 2016, by channel This statistic shows a distribution of the cosmetic products consumption value in Italy in 2016, by channel. Perfume shops accounted for 20.4 percent of total cosmetic product consumption that year. However the mass market and other channels, including supermarkets, hypermarkets and specialist drug stores, held the largest share at around 41 percent.
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Share of consumption value
Mass market and other channels*41%
Perfume shops20.4%
Pharmacies18.5%
Hairdressing5.7%
Door-to-door sales4.7%
Herbalist shops4.4%
Mail order sales2.9%
Sales to beauty insititutes and beauticians2.3%
Share of consumption value
Mass market and other channels*41%
Perfume shops20.4%
Pharmacies18.5%
Hairdressing5.7%
Door-to-door sales4.7%
Herbalist shops4.4%
Mail order sales2.9%
Sales to beauty insititutes and beauticians2.3%

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Description Source More information
This statistic shows a distribution of the cosmetic products consumption value in Italy in 2016, by channel. Perfume shops accounted for 20.4 percent of total cosmetic product consumption that year. However the mass market and other channels, including supermarkets, hypermarkets and specialist drug stores, held the largest share at around 41 percent.
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Release date
June 2017
Region
Italy
Survey time period
2016
Supplementary notes
* 'Mass market and other channels' includes hypermarkets/supermarkets, self service specialist drug stores, single-brand stores and others.

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