Cosmetic products market share in Italy 2018, by channel

Distribution of cosmetic products consumption value in Italy in 2018, by channel

by Statista Research Department, last edited Jul 15, 2019
Cosmetic products market share in Italy 2018, by channel This statistic shows a distribution of the cosmetic products consumption value in Italy in 2018, by channel. According to data, perfume shops accounted for 20.1 percent of total cosmetic product consumption that year. However, the mass market and other channels, including supermarkets, hypermarkets, single-brand stores and herbalist shops, held the largest share at around 45.1 percent.
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Distribution of cosmetic products consumption value in Italy in 2018, by channel

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Share of consumption value
Mass market and other channels*45.1%
Perfume shops20.1%
Pharmacies18.3%
Hairdressing5.7%
Door-to-door sales4.7%
E-commerce sales3.8%
Beauty salons2.3%
Share of consumption value
Mass market and other channels*45.1%
Perfume shops20.1%
Pharmacies18.3%
Hairdressing5.7%
Door-to-door sales4.7%
E-commerce sales3.8%
Beauty salons2.3%
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by Statista Research Department, last edited Jul 15, 2019
This statistic shows a distribution of the cosmetic products consumption value in Italy in 2018, by channel. According to data, perfume shops accounted for 20.1 percent of total cosmetic product consumption that year. However, the mass market and other channels, including supermarkets, hypermarkets, single-brand stores and herbalist shops, held the largest share at around 45.1 percent.
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