Target audience: Baby Boomers in Italy

Statista Consumer Insights report

Target audience: Baby Boomers in Italy

This report offers the reader a comprehensive overview of Baby Boomers in Italy: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Baby Boomers in Italy (''target audience'') against the average Italian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey.

Table of contents

Selected insights on target audience: Baby Boomers in Italy

  • There are Baby Boomers throughout all income brackets
  • An honest and respectable life has more importance to Baby Boomers than to the average consumer
  • 51% of Baby Boomers are laggards or in the late majority of innovation adoption
  • A relatively high share of Baby Boomers think that health & social security are issues that need to be addressed
  • Baby Boomers remember seeing ads in video portals less often than the average consumer

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