U.S. audience of social video and video streaming services 2022

Viewership of online video platforms in the United States as of October 2022

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Release date

October 2022


United States

Survey time period

October 2022

Special properties

all values are estimates

Supplementary notes

¹Subscribers of paid video streaming subscription services (SVOD)
²Monthly active users of free video streaming services with ads (AVOD, FAST)
³Monthly active users of a video streaming service with a paid subscription tier and a free tier with ads as of the end of Q3 2022
⁴Subscribers of virtual Pay TV services (vMVPD), which the source defines as services that "delivers TV through the internet without a set-top box"
⁵Monthly active video watchers of social/ web video

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