U.S. audience of online video platforms 2022

At the end of 2022, YouTube was the leading social platform for users in the United States to consume web videos, counting over 229 million monthly active users in the country. Amazon Prime was the leading paid video subscription service in the U.S. as of October 2022, with 162 million subscribers. Advertising-based video on demand Tubi counted 41 million monthly active users, while Pluto TV reportedly had 39 million active users in the examined period.

Viewership of online video platforms in the United States as of October 2022 (in millions)

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Release date

October 2022

More information

Region

United States

Survey time period

October 2022

Special properties

all values are estimates

Supplementary notes

¹Subscribers of paid video streaming subscription services (SVOD)
²Monthly active users of free video streaming services with ads (AVOD, FAST)
³Monthly active users of a video streaming service with a paid subscription tier and a free tier with ads as of the end of Q3 2022
⁴Subscribers of virtual Pay TV services (vMVPD), which the source defines as services that "delivers TV through the internet without a set-top box"
⁵Monthly active video watchers of social/ web video

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