Music was the most popular type of variety show among video streamers in China. In 2023, about 15 percent of the newly added titles on video streaming platforms were about music, contributing nearly 15 percent of the viewership.
Distribution of new variety shows and viewership on video streaming platforms in China in 2023, by genre
including new productions and old titles added to the content library during the year
Supplementary notes
Figures were collected from iQIYI, Youku, Tencent Video, Migu Video, Mango TV, and Bilibili.
The source took the categorization of genres or themes from the labels of the monitored video streaming platforms. Only the ten highest supplied genres were displayed here.
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QuestMobile. (January 23, 2024). Distribution of new variety shows and viewership on video streaming platforms in China in 2023, by genre [Graph]. In Statista. Retrieved December 10, 2024, from https://www.statista.com/statistics/1424620/china-preferred-variety-show-genres-on-online-video-platforms/
QuestMobile. "Distribution of new variety shows and viewership on video streaming platforms in China in 2023, by genre." Chart. January 23, 2024. Statista. Accessed December 10, 2024. https://www.statista.com/statistics/1424620/china-preferred-variety-show-genres-on-online-video-platforms/
QuestMobile. (2024). Distribution of new variety shows and viewership on video streaming platforms in China in 2023, by genre. Statista. Statista Inc.. Accessed: December 10, 2024. https://www.statista.com/statistics/1424620/china-preferred-variety-show-genres-on-online-video-platforms/
QuestMobile. "Distribution of New Variety Shows and Viewership on Video Streaming Platforms in China in 2023, by Genre." Statista, Statista Inc., 23 Jan 2024, https://www.statista.com/statistics/1424620/china-preferred-variety-show-genres-on-online-video-platforms/
QuestMobile, Distribution of new variety shows and viewership on video streaming platforms in China in 2023, by genre Statista, https://www.statista.com/statistics/1424620/china-preferred-variety-show-genres-on-online-video-platforms/ (last visited December 10, 2024)
Distribution of new variety shows and viewership on video streaming platforms in China in 2023, by genre [Graph], QuestMobile, January 23, 2024. [Online]. Available: https://www.statista.com/statistics/1424620/china-preferred-variety-show-genres-on-online-video-platforms/
