Henkel

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Statista dossier on Henkel

This dossier presents a range of statistics and facts about Henkel. Henkel AG & Company, KGaA, is a German chemical and consumer goods company headquartered in Düsseldorf, Germany. It is a multinational company active both in the consumer and industrial sector. The company is organized into three globally operating business units (laundry & home care, beauty care, adhesive technologies). This dossier includes chapters which give an overview of the global markets in which Henkel operates. It also contains chapters covering the key details of Henkel, the companies financial performance as well as chapters on some of Henkel's leading brands in the U.S.: Purex, Schwarzkopf, and Right Guard.

Table of contents

  • 1. Overview of the Global Market
    • Global net sales of the leading 50 FMCG companies 2017

    • Sales of the leading household/personal care companies worldwide 2017

    • Revenue of the home and laundry care market worldwide, by country 2017

    • Major adhesives and sealants manufacturing companies by revenue 2017

    • Revenue of the leading 20 beauty manufacturers worldwide 2016

    • Leading cosmetics & personal care products markets worldwide 2017, by revenue

    • Market share of leading cosmetics & personal care products markets worldwide 2017

  • 2. Key Figures of Henkel
    • Total workforce of Henkel worldwide from 2008 to 2017

    • Share of employees of Henkel worldwide from 2016 to 2017, by region

    • Distribution of Henkel's workforce worldwide from 2016 to 2017, by business sector

    • Marketing expenses of Henkel worldwide from 2014 to 2017

    • R&D expenditure of Henkel worldwide 2008-2017

    • R&D expenditure of Henkel worldwide 2017, by business sector

    • Henkel's product packaging mix worldwide by types of materials 2012-2017

  • 3. Financial Data
    • Henkel's revenue worldwide from 2009 to 2017, by region

    • Revenue, operating profit (EBIT) and net income of Henkel worldwide from 2006 to 2017

    • Sales of Henkel worldwide from 2006 to 2017, by sector

    • Global sales share of Henkel from 2012 to 2017, by region

    • Global sales share of Henkel 2012-2017, by business sector

  • 4. Purex
    • Leading liquid laundry detergent brands sales of the U.S. 2018

    • Sales share of the leading 10 liquid laundry detergent brands of the U.S. 2018

    • Laundry detergent brand preferences in the U.S. in 2016, by ethnicity

    • Bleach and laundry whitener brand preferences in the U.S. in 2016, by age group

    • Fabric softener brand preferences in the U.S. in 2016, by gender

  • 5. Schwarzkopf
    • Shampoo brands used most frequently by women in the U.S. 2017

    • Awareness of shampoo brands among women in the U.S. 2017

    • Hair care and styling brands used among male U.S. consumers 2017

    • Awareness of shampoo brands among women in the U.S. 2017, by age group

  • 6. Right Guard
    • Brands of deodorants and anti-perspirants used in the U.S. 2018

    • Deodorant brands used among male U.S. consumers 2017

    • Brands of deodorants/anti-perspirants in the U.S. 2013-2018

    • Men's deodorant brands used among male U.S. consumers 2017

    • Usage frequency of Right Guard deodorant / anti-perspirant in the U.S. 2018

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