FMCG in Vietnam

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Statista Dossier on FMCG in Vietnam

This dossier provides key figures on the FMCG sector in Vietnam including data on consumer behavior. Further, it highlights the segments home care, personal care and dairy.

Table of contents

  • 1. Overview
    • Share of retail market in Vietnam 2018, by category

    • Value growth of FMCG categories in urban cities in Vietnam 2019, by type

    • Value growth of FMCG categories in rural areas in Vietnam 2019, by type

    • Preference for domestic or international brands in Vietnam H2 2019, by category

    • Market capitalization of leading consumer goods companies in Vietnam 2020

    • Most chosen FMCG brands in urban areas Vietnam 2018, by penetration rate

    • Most chosen FMCG brands in rural areas Vietnam 2018, by penetration rate

    • Leading top-of-mind companies for food and beverages among consumers in Vietnam 2019

  • 2. Consumer behavior
    • Number of FMCG retail channels per household in urban areas in Vietnam FY 2016-2018

    • Annual FMCG in-home consumption growth in urban areas Vietnam 2012-2019

    • Annual FMCG in-home consumption growth in rural areas Vietnam 2012-2019

    • Share of FMCG spending in urban areas Vietnam 2019

    • Share of FMCG spending in rural areas Vietnam 2019

    • Category breakdown of monthly household spending in Vietnam H2 2019, by city

  • 3. Focus: Home care
    • Share of urban buyers purchasing fabric detergent in Vietnam 2015-2019, by category

    • Share of urban buyers purchasing fabric softener in Vietnam 2015-2019

    • Share of urban buyers purchasing toilet cleaners in Vietnam 2015-2019

    • Share of urban buyers purchasing added value detergent in Vietnam 2015-2019, by type

    • Share of urban buyers buying added value fabric softener Vietnam 2015-2019, by type

    • Share of urban buyers purchasing added value dish soap in Vietnam 2015-2019, by type

  • 4. Focus: Personal care
    • Shampoo and conditioner production volume in Vietnam 2010-2018

    • Toothpaste production volume in Vietnam 2010-2018

    • Shower cream and cleansing foam production volume in Vietnam 2010-2018

    • Soap production volume in Vietnam 2010-2018

    • Most purchased personal care categories in Vietnam 2019

    • Share of personal care private label products among urban buyers in Vietnam 2017-2019

  • 5. Focus: Dairy
    • Growth rate of dairy market size in Vietnam 2014-2017

    • Growth rate of drinking milk market size in Vietnam 2013-2017

    • Growth rate of powdered milk market size in Vietnam 2014-2017

    • Most used yoghurt brands among consumers Vietnam 2018

    • Vinamilk's market share of dairy products 2016-2018, by category

    • Factors for choosing Vinamilk as a top-of-mind company among consumers Vietnam 2019

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