FMCG market in Vietnam

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Statista Dossier on FMCG market in Vietnam

Table of contents

  • 1. Overview
    • Growth of retail sales of consumer goods Vietnam 2012-2021

    • Monthly FMCG spending Vietnam 2012-2025, by degree of urbanization

    • Annual in-home FMCG value growth in Vietnam 2019-2021, by degree of urbanization

    • Most chosen FMCG brands in urban areas Vietnam 2020, by penetration rate

    • Most chosen FMCG brands in rural areas Vietnam 2020, by penetration rate

  • 2. FMCG categories
    • Category breakdown of monthly household spending in Vietnam 2020, by city

    • Share of in-home FMCG value in urban areas Vietnam 2020, by category

    • Share of in-home FMCG value in rural areas Vietnam 2020, by category

    • Value growth of FMCG categories in urban cities in Vietnam 2020

    • Value growth of FMCG categories in rural areas in Vietnam 2020

  • 3. Food and beverages
    • Food and beverages retail sales in Vietnam 2016-2023

    • Food and beverage retail sales Vietnam 2020, by category

    • Annual packaged grocery value growth Vietnam 2019-2021, by degree of urbanization

    • Annual beverages in-home value growth Vietnam 2019-2021, by degree of urbanization

    • Most chosen food brands in urban areas Vietnam 2020, by penetration rate

    • Most chosen food brands in rural areas Vietnam 2020, by penetration rate

    • Most chosen beverages brands in urban areas Vietnam 2020, by penetration rate

    • Most chosen beverages brands in rural areas Vietnam 2020, by penetration rate

  • 4. Dairy
    • Dairy products production volume Vietnam 2016-2023

    • Dairy products retail sales Vietnam 2016-2023

    • Breakdown of dairy product retail sales Vietnam 2020, by product

    • Annual dairy in-home value growth Vietnam 2019-2021, by degree of urbanization

    • Most chosen dairy brands in urban areas Vietnam 2020, by penetration rate

    • Most chosen dairy brands in rural areas Vietnam 2020, by penetration rate

  • 5. Personal care
    • Shampoo and conditioner production volume in Vietnam 2010-2020

    • Toothpaste production volume in Vietnam 2010-2020

    • Shower cream and cleansing foam production volume in Vietnam 2016-2020

    • Annual personal care value growth Vietnam 2019-2021, by degree of urbanization

    • Most chosen health and beauty brands in urban areas Vietnam 2020, by penetration rate

    • Most chosen health and beauty brands in rural areas Vietnam 2020, by penetration rate

  • 6. Consumption trends
    • Penetration rate of plant based drinks among urban Vietnamese consumers 2018-2020

    • Volume share of plain liquid milk consumption Vietnam 2018-2020

    • Volume share of less sweetened liquid milk consumption Vietnam 2018-2020

    • CRP growth of nature and sensitive home products in urban Vietnam 2020, by category

    • E-commerce value share of personal care categories in urban areas Vietnam 2018-2020

  • 7. Consumer behavior
    • Purchasing drivers for recreational consumer goods Vietnam 2020, by category

    • Main attributes driving purchases for lifestyle product categories in Vietnam 2020

    • Future expenditure planned on basic necessities Vietnam 2020, by category

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