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Leading fast moving consumer goods (FMCG) brands in Mexico in 2017 (in million Consumer Reach Points)

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Mexico: leading FMCG brands 2017 The statistic shows leading fast moving consumer goods (FMCG) brands In Mexico in 2017. That year, Coca Cola ranked first with over 1.3 billion Consumer Reach Points (CRP), followed by the company Lala, with 647 million CRP.
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Number of Consumer Reach Points* in millions
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Number of Consumer Reach Points* in millions
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Description Source More information
The statistic shows leading fast moving consumer goods (FMCG) brands In Mexico in 2017. That year, Coca Cola ranked first with over 1.3 billion Consumer Reach Points (CRP), followed by the company Lala, with 647 million CRP.
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Release date
May 2018
Region
Mexico
Survey time period
2017
Number of respondents
over 18,000 brands worldwide
Supplementary notes
* Consumer Reach Points (CRPs) are a measurement of brand penetration (how many households buy the brand) and and purchase frequency (how often consumers buy the brand). You can find detailed information about the report's methodology here.

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