FMCG in Japan

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Statista Dossier on the fast-moving consumer goods (FMCG) market in Japan

This dossier presents an overview of the fast-moving consumer good market in Japan. Focusing on the leading food and non-food segments, the dossier provides statistics on segment breakdowns, retail channels, and consumer behavior.

Table of contents

  • 1. Overview
    • Domestic final household consumption expenditure in Japan 2011-2020

    • Household expenditure on nondurable consumer goods in Japan 2011-2020

    • Nondurable goods household expenditure share in Japan 2019, by type

    • Monthly average household food spending Japan 2011-2020

    • Average monthly household expenses on toiletries in Japan 2012-2019

  • 2. Market indicators
    • Nondurable consumer goods domestic shipment index in Japan 2013-2020

    • Nondurable consumer goods export index in Japan 2013-2020

    • Nondurable consumer goods import index in Japan 2013-2020

    • CPI of nondurable consumer goods in Japan 2011-2020

  • 3. Food
    • Food and beverages retail sales revenue in Japan 2010-2019

    • Food retail sales value in Japan 2019, by category

    • Sales value of packaged food in Japan 2019, by product

    • Non-alcoholic beverages market size in Japan FY 2011-2020

    • Alcoholic beverages shipment value in Japan 2010-2018

  • 4. Non-food
    • Cigarette sales value in Japan FY 2010-2019

    • Toiletries market size in Japan FY 2011-2020

    • Domestic cosmetics market size in Japan FY 2012-2020

    • Cosmetics market value in Japan 2019, by type

    • OTC drugs sales value in Japan 2009-2018

  • 5. Major retail channels
    • Food and beverages retail sales revenue in Japan 2019, by channel

    • Cosmetics market retail value in Japan 2019, by channel

    • Retail sales value of supermarkets in Japan 2010-2019

    • Convenience store sector sales in Japan 2010-2019

    • Drugstore products sales revenue in Japan 2014-2019

  • 6. Consumer behavior
    • Share of households with increased spending in Japan 2020, by category

    • Share of households with decreased spending in Japan 2020, by category

    • Major factors influencing consumer goods and services purchases in Japan 2020

    • Main factors influencing foodstuff purchases in Japan 2020

    • Expectations of consumer goods price development in Japan 2021

  • 7. COVID-19
    • Online shopping behavior during COVID-19 pandemic in Japan 2021

    • Most popular products stockpiled at home during COVID-19 in Japan 2021

    • Most common behavior after product shortage during COVID-19 in Japan 2021

    • Consumers with food expense increase during COVID-19 in Japan 2021, by channel

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