Cosmetic brands: Unilever

The Statista dossier
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Statista dossier on Unilever brands

This dossier provides statistical information about the cosmetic brand Dove. This brand is owned by Unilever, a multi-national consumer goods company co-headquartered in London, England and Rotterdam, Netherlands.

Table of contents

  • 1. Overview
    • Brand value of the leading 10 cosmetic brands worldwide 2017

    • Leading deodorant brands in the U.S. 2016, based on sales

    • Sales of the leading shampoo brands in the U.S. 2017

    • Sales share of the leading shampoo brands in the U.S. 2017

    • Facebook: number of followers of popular beauty brands 2018

    • Instagram: most-followed beauty brands 2017

  • 2. Advertising expenditures
    • Leading print magazine advertisers in the U.S. 2016

    • Ad spend of selected personal care brands in the U.S. 2016

    • Marketing spending of Unilever 2014-2017

    • Unilever: ad spend in the U.S. 2009-2016

    • Dove: ad spend in the U.S. 2010-2015

    • Retail cosmetics ad support in the U.S. 2015-2016, by category

  • 3. Consumer behavior
    • U.S. household expenditure on hair care products 2007-2016

    • U.S. household expenditure on cosmetics, perfume and bath products 2007-2016

    • Brands of moisturizers, creams and lotions used in the U.S. 2017

    • Brands of facial cleansing, medicated products, and toners used in the U.S. 2017

    • Brands of body wash used in households in the U.S. 2017

    • Brands of deodorants and anti-perspirants used in the U.S. 2017

    • Brands of shampoo used in the U.S. 2017

    • Brands of hair conditioner and treatment used in the U.S. 2017

    • Preferred brands of hair spray in the U.S. 2012-2017

    • Personal care products used by affluent Americans 2017, by brand

  • Language: English
  • Released: 2018
  • Source(s): Statista
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