Quick service restaurant brands: McDonald's

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Statista Dossier about McDonald's

This dossier presents graphs and tables about McDonald's. It shows key company figures, as well as data taken from surveys about how McDonald's restaurants are perceived by consumers.

Table of contents

  • 1. Overview
    • Brand value of the most valuable companies worldwide in 2018

    • Most valuable fast food brands worldwide in 2018

    • McDonald's: brand value 2006-2018

    • Sales of the leading chain restaurants in the U.S. in 2017

    • Leading quick-service restaurant chains in the U.S. in 2017, by systemwide sales

    • Leading quick-service restaurant chains in the U.S. in 2017, by sales per unit

    • Leading quick service restaurant chains in the U.S. in 2017, by number of units

  • 2. Advertising spending
    • Largest global advertisers 2015

    • Ad spend of selected restaurants in the U.S. 2017

    • McDonald's: ad spend 2014-2017

    • McDonald's: ad spend in the U.S. 2009-2017

  • 3. Consumer behavior
    • People who visited McDonald's in the U.S. 2018, by age

    • American customer satisfaction index: limited-service restaurants U.S. 2006-2018

    • American customer satisfaction index: McDonald's restaurants in the U.S. 2000-2018

    • Service attributes in McDonald's drive-thrus in the U.S. as of October 2018

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