Quick service restaurant brands: McDonald's

The Statista dossier
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  • Editorially prepared
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Statista Dossier about McDonald's

This dossier presents graphs and tables about McDonald's. It shows key company figures, as well as data taken from surveys about how McDonald's restaurants are perceived by U.S. consumers.

Table of contents

  • 1. Overview
    • Brand value of the most valuable companies worldwide in 2018

    • Most valuable fast food brands worldwide in 2018

    • McDonald's: brand value 2006-2018

    • Sales of the leading chain restaurants in the U.S. in 2017

  • 2. Advertising spending
    • Largest global advertisers 2015

    • Most advertised brands in the U.S. 2016

    • Largest Hispanic media advertisers 2016

    • Ad spend of selected restaurants in the U.S. 2016

    • McDonald's: ad spend 2014-2017

    • McDonald's: ad spend in the U.S. 2009-2016

  • 3. Consumer behavior
    • American customer satisfaction index: limited-service restaurants U.S. 2006-2018

    • Share social of social media mentions quick service restaurant brands worldwide 2015

    • Consumer health ranking of select quick service restaurants in the U.S. in 2014

    • Fast food brands eaten by summer road trippers in the U.S. as of May 2014

  • Language: English
  • Released: 2016
  • Source(s): Statista
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