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Statista dossier on Brown-Forman

This dossier provides statistical information about Brown-Forman. The U.S.-based company is operating in the alcoholic beverage segment and makes well-known brands such as Jack Daniel's, Woodford Reserve, the El Jimador, and Finlandia.

Table of contents

  • 1. Overview
    • Global beverage market: leading companies 2018, based on sales

    • Alcohol market: leading companies worldwide 2017

    • Global premium plus price segment share of liquor companies in 2018

    • Sales share of the leading distilled spirit suppliers in the U.S. 2018

    • Volume share of the leading distilled spirit suppliers in the U.S. 2018

  • 2. Company facts
    • Brown-Forman's global net sales 2011-2019

    • Brown-Forman's global net income 2011-2019

    • Global net sales share of Brown-Forman in 2019, by market

    • Brown-Forman's global net sales 2011-2019, by region

    • Brown-Forman's global net sales 2009-2018, by product category

    • Brown-Forman's global number of employees worldwide from 2015 to 2019

  • 3. Brands overview
    • Brown-Forman's global net sales change in 2019, by brand

    • Straight whiskey market share in the United States in 2018, by brand

    • Volume sales share of the leading tequila brands in the U.S. 2018

    • U.S. vodka market: leading brands 2018, based on sales volume

    • Jack Daniel's straight whiskey market share in the United States from 2011 to 2018

    • Jack Daniel's global sales volume 2011-2018

    • Global Jack Daniel's whiskey volume share of emerging markets in 2017

    • El Jimador tequila's global sales volume 2009-2018

    • Finlandia vodka's global sales volume 2009-2018

  • 4. Advertising
    • Brown-Forman's global ad spend 2012-2019

    • Brown-Forman's U.S. ad spend in 2017, by brand

    • Brown-Forman's U.S. online ad spend in 2017, by brand

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