Spirits consumption in the UK (Kantar Media TGI)

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Statista Dossier on Spirits consumption in the UK (Kantar Media TGI)

This dossier presents graphs and tables about consumer behavior and consumption pertaining to alcohol spirits consumption within the United Kingdom. The dossier is broken down into several categories including: whisky, liqueurs, vodka, rum, gin and fortified spirits in order to provide a quantitative understanding of the UK alcohol spirit market. The data is provided by Kantar Media.

Kantar Media TGI (Target Group Index) is a global network of single-source market research surveys providing invaluable, comparable consumer insights, measuring more than 24,000 adults aged 15+ in the United Kingdom. The typical TGI survey covers 18 consumer product and service areas providing data on some 4000 brands in over 500 product fields. The sectors covered include: Food, Sweet & Salty Snacks, Alcoholic Drinks, Non-Alcoholic Drinks, Household Products, Toiletries & Cosmetics, Pharmaceutical & Chemists Products, Tobacco Products, Pets & Pet Food, Shopping, Retail & Clothing, DIY & Gardening, Appliances & Other Household Durables, Electronics & Other Personal Items, Communications & Internet, Financial Services, Holidays & Travel, Sports & Leisure and Motoring.

Table of contents

  • 1. Spirits and Liqueurs
    • Frequency of pre-mixed spirits and cocktail usage in the UK 2013-2017

    • Pre-mixed spirits & cocktails usage in the United Kingdom (UK) 2013-17, by user type

    • Leading brands of selected spirits in the UK 2017, by number of users

    • Leading brands of pre-mix spirits in the United Kingdom (UK) 2017, by number of users

    • Leading pre-mix spirit brands of Smirnoff in the UK 2013-2017, by number of users

    • Leading pre-mix spirit brands of Bacardi in the UK 2013-2017, by number of users

    • Liqueur usage in the United Kingdom (UK) 2013-2017, by user type

    • Leading liqueur brands in the United Kingdom (UK) 2013-2017, by number of users

  • 2. Whisky
    • Frequency of Scotch whisky usage in the United Kingdom (UK) 2013-2017

    • Scotch whisky usage in the United Kingdom (UK) 2013-2017, by user type

    • Leading brands of Scotch whisky in the UK 2013-2017, by number of users

    • Frequency of malt whisky usage in the United Kingdom (UK) 2013-2017

    • Malt whisky usage in the United Kingdom (UK) 2013-2017, by user type

    • Leading brands of malt whisky in the United Kingdom (UK) 2017, by number of users

    • Frequency of non-Scotch whisky usage in the United Kingdom (UK) 2013-2017

    • Non-Scotch whisky usage in the United Kingdom (UK) 2013-2017, by user type

    • Leading brands of non-scotch whisky in the UK 2013-2017, by number of users

  • 3. Brandy, Cognac, Armagnac & Calvados
    • Frequency of brandy, cognac, armagnac & calvados usage in the UK 2013-2017

    • Brandy, cognac, armagnac and calvados usage in the UK 2013-2017, by user type

    • Brandy, cognac & calvados consumption in the United Kingdom (UK) 2013-2017, by type

    • Leading brands of brandy in the United Kingdom (UK) 2017, by number of users

  • 4. Gin and Vodka
    • Frequency of gin usage in the United Kingdom (UK) 2013-2017

    • Gin usage in the United Kingdom (UK) 2013-2017, by user type

    • Leading brands of gin in the United Kingdom (UK) 2014-2017, by number of users

    • Leading supermarket brands of gin in the UK 2013-2017, by number of users

    • Frequency of vodka usage in the United Kingdom (UK) 2014-2017

    • Leading brands of vodka in the United Kingdom (UK) 2017, by number of users

  • 5. Rum
    • Frequency of white, dark and golden rum usage in the United Kingdom (UK) 2017

    • White, dark and golden rum usage in the United Kingdom (UK) 2017, by user type

    • Leading brands of dark rum in the United Kingdom (UK) 2017, by number of users

    • Leading brands of white rum in the United Kingdom (UK) 2017, by number of users

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