Spirits consumption in the Great Britain (UK) (Kantar Media TGI)

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Statista Dossier on Spirits consumption in Great Britain (Kantar Media TGI)

This dossier presents graphs and tables about consumer behavior and consumption pertaining to alcohol spirits consumption within Great Britain. The dossier is broken down into several categories including: whisky, liqueurs, vodka, rum, gin and fortified spirits in order to provide a quantitative understanding of the GB alcohol spirit market. The data is provided by Kantar Media.

Kantar Media TGI (Target Group Index) is a global network of single-source market research surveys providing invaluable, comparable consumer insights, measuring more than 24,000 adults aged 15+ in Great Britain. The typical TGI survey covers 18 consumer product and service areas providing data on some 4000 brands in over 500 product fields. The sectors covered include: Food, Sweet & Salty Snacks, Alcoholic Drinks, Non-Alcoholic Drinks, Household Products, Toiletries & Cosmetics, Pharmaceutical & Chemists Products, Tobacco Products, Pets & Pet Food, Shopping, Retail & Clothing, DIY & Gardening, Appliances & Other Household Durables, Electronics & Other Personal Items, Communications & Internet, Financial Services, Holidays & Travel, Sports & Leisure and Motoring.

Table of contents

  • 1. Spirits and Liqueurs
    • Frequency of pre-mixed spirits and cocktail usage in Great Britain 2013-2018

    • Pre-mixed spirits & cocktails usage in Great Britain 2013-2018, by user type

    • Leading brands of selected spirits in Great Britain 2018, by number of users

    • Leading brands of pre-mix spirits in Great Britain 2018, by number of users

    • Leading pre-mix spirit brands of Smirnoff in GB 2013-2018, by number of users

    • Leading pre-mix spirit brands of Bacardi in Britain 2013-2018, by number of users

    • Liqueur usage in Great Britain 2013-2018, by user type

    • Leading liqueur brands in Great Britain 2013-2018, by number of users

  • 2. Whisky
    • Frequency of Scotch whisky usage in Great Britain 2013-2018

    • Scotch whisky usage in Great Britain 2013-2018, by user type

    • Leading brands of Scotch whisky in Great Britain 2016-2018, by number of users

    • Frequency of malt whisky usage in Great Britain 2013-2018

    • Malt whisky usage in Great Britain 2013-2018, by user type

    • Leading brands of malt whisky in Great Britain 2018, by number of users

    • Frequency of non-Scotch whisky usage in Great Britain 2013-2018

    • Non-Scotch whisky usage in Great Britain 2013-2018, by user type

    • Leading brands of non-scotch whisky in Great Britain 2013-2018, by number of users

  • 3. Brandy, Cognac, Armagnac & Calvados
    • Frequency of brandy, cognac, armagnac & calvados usage in Great Britain 2013-2018

    • Brandy, cognac, armagnac and calvados usage in Great Britain 2013-2018, by user type

    • Brandy, cognac & calvados consumption in Great Britain 2013-2018, by type

    • Leading brands of brandy in Great Britain 2018, by number of users

  • 4. Gin and Vodka
    • Frequency of gin usage in Great Britain 2013-2018

    • Gin usage in Great Britain 2013-2018, by user type

    • Leading brands of gin in Great Britain 2014-2018, by number of users

    • Leading supermarket brands of gin in the UK 2013-2018, by number of users

    • Frequency of vodka usage in Great Britain 2014-2018

    • Leading brands of vodka in Great Britain 2018, by number of users

  • 5. Rum
    • Frequency of white, dark and golden rum usage in Great Britain (UK) 2018

    • White, dark and golden rum usage in Great Britain 2018, by user type

    • Leading brands of dark rum in Great Britain 2018, by number of users

    • Leading brands of white rum in Great Britain 2018, by number of users

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