Beer market in Germany

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Statista dossier about the beer market in Germany

This dossier contains a range of selected facts and statistics about the beer market in Germany. In addition to figures about revenues and consumption trends, it also includes data on small breweries and mixed beer drinks.

Table of contents

  • 1. Breweries and brands
    • Leading brewery groups domestic sales in Germany 2016 to 2017

    • Leading brewery groups market share in Germany 2014

    • Leading beer brands production in Germany as of 2016

    • Leading beer brands' domestic revenues in Germany 2015

    • Leading beer brands production (Pils) in Germany as of 2017

    • Leading beer brands market share in Germany 2013 to 2014

    • Pils market share in food retail in Germany 2013

    • Most popular beer brands Germany 2014-2017

    • Consumer numbers for most popular beer brands Germany 2013-2017

  • 2. Small and microbreweries
    • Brewery production in Germany from 2005 to 2017 by size category

    • Distribution of beer production in Germany 2005-2017, by brewery production volume

    • Microbreweries in Germany from 2005 to 2017

    • Microbreweries beer production in Germany from 2005 to 2017

    • Small breweries in Germany from 2005 to 2017, by production volume

    • Small breweries beer production in Germany from 2005 to 2017

    • Small breweries' beer production share in Germany from 2005 to 2017

  • 3. Consumption
    • Number of Germans interested in beer 2010-2017

    • Most purchased and consumed beverages in Germany 2016-2018

    • Sales volume of beer in Germany 1993-2017

    • Volume of beer sold in Germany 2018

    • Beer sales in Germany 2016-2017, by state

    • Beer sales compared to the population in Germany as of 2016

    • Consumption of beer in Germany from 1960 to 2017

    • Per capita consumption of beer in Germany 1950-2017

    • Consumption frequency of imported beer in Germany 2014-2017

    • Beer imports share in domestic consumption in Germany 2001-2017

  • 4. Types and varieties
    • Most popular beer types in Germany 2014-017

    • Beer sales in German food retail from 2014 to 2015 by varieties

    • Beer sales distribution in Germany as of 2017, by varieties

    • Beer consumption survey (pils, export) in Germany 2014 to 2018

    • Consumption of pils and pilsener in Germany 2014-2017, by frequency

    • Export beer consumption survey in Germany 2007 to 2015

    • Consumption of export, pale ale and lager beer in Germany 2014-2017, by frequency

    • Consumption of low alcohol and light beer in Germany 2014-2017, by frequency

    • Consumption of alcohol-free beer in Germany 2014-2018

    • Consumption of alcohol-free beer in Germany 2014-2017, by frequency

    • Malt beer consumption survey in Germany 2007 to 2013

    • Consumption of malt beer in Germany 2014-2017, by frequency

    • Altbier beer consumption survey in Germany 2007 to 2013

    • Consumption of altbier in Germany 2014-2017 by frequency

    • Kölsch beer consumption survey in Germany 2007 to 2013

    • Consumption of Kölsch in Germany 2014-2017 by frequency

    • Wheat beer consumption survey in Germany 2014 to 2018

    • Consumption of wheat beer in Germany 2014-2017 by frequency

    • Consumption of bock beer in Germany 2014-2017 by frequency

    • Consumption of mild beer in Germany 2014-2017 by frequency

    • Consumption of black beer in Germany 2014-2017 by frequency

  • 5. Mixed beer drinks
    • Sales volume of beer-based mixed drinks in Germany 1999-2017

    • Mixed beer drinks sales volume distribution in 2016 and 2017

    • Sales volume of mixed beer drinks in Germany 2013-2017, by distribution channels

    • Mixed beer drinks customer reach in Germany 2012-2017 by region

    • Mixed beer drink consumption survey in Germany 2014 to 2018

    • Consumption of mixed beer drinks in Germany 2014-2017 by frequency

    • Consumption of mixed beer drinks with lemonade in Germany 2014-2017 by frequency

    • Consumption of flavored beer in Germany 2014-2017 by frequency

    • Consumption of unusual beer mixtures in Germany 2010-2013 by frequency

  • 6. Distribution
    • Beer sales share in Germany 2012-2017, by distribution

    • Awareness of price and brands when buying beer in Germany 2011-2017

    • Advertising expenditure for beer in Germany 2000-2017

    • Beer advertising expenses per hectoliter consumption in Germany 1994 to 2014

    • Beer advertising expenditure share in Germany 2006-2017, by channel

    • Beer manufacturers advertising expenses in Germany 2017

    • Advertised beer brands and products in Germany as of 2013

    • Beer sales share by packaging in Germany 2013-2017

    • Returnable beer crates sales by price level in Germany 2016-2017

    • Returnable beer crates sales distribution in Germany 2016-2017

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