Media usage in Sweden

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Statista dossier on media usage in Sweden

This dossier presents a range of selected statistics and data about the media usage in Sweden. In addition to general data on media consumption, it contains relevant statistics on online and digital media, television, radio, print media, music, cinema and film, as well as gaming. Particular emphasis is placed on reach, time spent and usage behaviour.

Table of contents

  • 1. Overview
    • Media use index in Sweden 2018

    • Average household spending on selected media in Sweden 2018

    • Daily media usage in Sweden 2018, by medium

    • Daily media usage in Sweden 2018, by gender

    • Average time spent with media per day in Sweden 2008-2018

    • Average time spent per day with media in Sweden 2018

    • Average time spent per day with media in Sweden 2018, by gender

    • Ranking of online news brands in Sweden 2019, based on weekly reach

    • Ranking of offline news brands in Sweden 2019, based on weekly reach

  • 2. Online and digital media
    • Number of internet users in Sweden 2012-2017, by frequency

    • Daily usage of digital and online media in Sweden 2018

    • Frequency of watching online TV services in Sweden 2018

    • Frequency of watching movies or videos on the internet in Sweden 2018

    • Frequency of listening to radio stations on the internet in Sweden 2018

    • Frequency of reading daily newspapers on the internet in Sweden 2018

    • Frequency of reading e-books on the internet in Sweden 2018

    • Frequency of listening to music on the internet in Sweden 2018

    • Frequency of playing online games in Sweden 2018

  • 3. Television
    • Number of TV households in Sweden 2008-2017

    • Share of daily media usage time spent on watching traditional TV in Sweden 2008-2018

    • Average daily TV viewing time in Sweden 2008-2018

    • Average daily TV viewing time in Sweden 2014-2018, by age

    • Average daily TV reach in Sweden 2008-2018

    • Daily TV consumption in Sweden 2018, by age

    • Frequency of movie or TV watching among children in Sweden 2018, by age group

    • TV channels in Sweden 2018, by audience share

    • Ranking of TV programs in Sweden 2018, by number of viewers

  • 4. Radio
    • Average daily time spent on listening to the radio in Sweden 2014-2018

    • Time spent on listening to radio per day in Sweden 2016-2017, by age and gender

    • Average radio reach per day in Sweden 2007-2017

    • Average radio reach per day in Sweden 2016-2017, by age group and gender

    • Daily radio usage in Sweden 2009-2018

    • Daily radio consumption in Sweden in 2018, by age

    • Frequency of listening to radio in Sweden 2018

    • Listening to radio using selected platforms in Sweden 2018, by frequency

    • Market share of radio channels in Sweden 2017

  • 5. Print media
    • Circulation of daily newspapers in Sweden from 2007-2017

    • Average time spent on reading daily newspapers per day in Sweden 2014-2018

    • Daily newspaper consumption in Sweden 2009-2018

    • Ranking of city newspapers in Sweden 2018, based on number of readers

    • Ranking of evening newspapers in Sweden 2018, based on number of readers

    • Daily magazine consumption in Sweden 2009-2018

    • Daily magazine consumption in Sweden 2018, by age

    • Average daily time spent on reading books in Sweden 2009-2018

    • Daily book consumption in Sweden 2009-2018

    • Daily book consumption in Sweden 2018, by age

  • 6. Music
    • Average time spent listening to music in Sweden 2018, by gender and age

    • Share of individuals listening to music weekly in Sweden 2013-2017

    • Frequency of listening to music among children in Sweden 2018, by age group

    • Frequency of small children listening to music in Sweden 2018, by age

    • Duration of listening to music per day among children in Sweden 2018, by age group

    • Duration of small children listening to music in Sweden 2018, by age

    • Share of individuals buying music in Sweden 2018, by format

    • Daily CD consumption in Sweden 2009-2018

    • Daily CD and vinyl consumption in Sweden 2018, by gender and age

    • Downloading or streaming music daily in Sweden 2009-2018

  • 7. Cinema, film & video
    • Cinema admissions in Sweden 2009-2017

    • Share of individuals visiting the cinema last year in Sweden 2008-2018

    • Share of individuals visiting the cinema last year in Sweden 2008-2018, by gender

    • Share of individuals visiting the cinema last year in Sweden 2018, by age

    • Share of children visiting the cinema in Sweden 2016-2017, by gender and age

    • Ranking of the most successful films at cinemas in Sweden 2018, by admissions

    • DVD video player or recorder penetration of TV households in Sweden 2009-2018

    • Blu-ray player or recorder penetration of TV households in Sweden 2009-2018

    • Consumer spending on digital and physical video in Sweden 2009-2018

  • 8. Gaming
    • Share of individuals playing PC games per day in Sweden 2008-2018

    • Share of individuals playing PC games per day in Sweden 2008-2018, by age

    • Share of individuals playing video games daily in Sweden 2018, by gender and age

    • Share of pupils playing online video games in Sweden 2018, by frequency

    • Access to game consoles among children in Sweden 2018, by age group

    • Frequency of playing video games among children in Sweden 2018, by age

    • Duration of playing video games among children in Sweden 2018, by age

    • Leading gaming apps in Google Play in Sweden 2018, by downloads

    • Leading iPhone gaming apps in Sweden in 2018, by downloads

    • Leading iPad gaming apps in Sweden 2018, by downloads

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