Media usage in Sweden

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Statista dossier on media usage in Sweden

This dossier presents a range of selected statistics and data about the media usage in Sweden. In addition to general data on media consumption, it contains relevant statistics on online and digital media, television, radio, print media, music, cinema and film, as well as gaming. Particular emphasis is placed on reach, time spent and usage behaviour.

Table of contents

  • 1. Overview
    • Media use index in Sweden 2016

    • Average household spending on selected media in Sweden 2014

    • Daily media usage in Sweden 2016, by medium

    • Daily media usage in Sweden in 2016, by gender

    • Average time spent per day with media in Sweden 2016

    • Average time spent per day with media in Sweden 2016, by gender

    • Survey on usage of selected media in Sweden 2014-2016

    • Survey on usage of selected media in Sweden 2016, by age group

  • 2. Online and digital media
    • Daily usage of digital and online media in Sweden 2016, by medium

    • Daily internet usage in Sweden 2016, by age group

    • Average time spent online in Sweden 2016, by age group and gender

    • Survey on frequency of watching movies or videos on the internet in Sweden 2017

    • Survey on frequency of listening to radio stations on the internet in Sweden 2017

    • Survey on frequency of reading daily newspapers on the internet in Sweden 2017

    • Survey on frequency of reading e-books on the internet in Sweden 2017

    • Survey on frequency of listening to music on the internet in Sweden 2017

    • Survey on frequency of playing online games in Sweden 2017

  • 3. Television & video
    • Number of TV households in Sweden 2008-2016

    • Average daily TV viewing time in Sweden 2006-2016

    • Average daily TV viewing time in Sweden 2015-2017, by age

    • Average daily TV reach in Sweden 2007-2016

    • Share of individuals watching television daily in Sweden 2016, by age group

    • TV channels in Sweden 2016, by audience share

    • DVD video player or recorder penetration of TV households in Sweden 2009-2016

    • Blu-ray player or recorder penetration of TV households in Sweden 2009-2016

    • Consumer spending on digital and physical video in Sweden 2009-2016

  • 4. Radio
    • Average daily time spent on listening to the radio in Sweden 2005-2016

    • Time spent on listening to radio per day in Sweden 2015-2016, by age and gender

    • Average radio reach per day in Sweden 2006-2016

    • Average radio reach per day in Sweden 2015-2016, by age group and gender

    • Share of respondents listening to the radio daily in Sweden from 2005-2016

    • Share of individuals listening to the radio daily in Sweden in 2016, by age

    • Survey on frequency of listening to radio in Sweden 2016

    • Market share of radio channels in Sweden 2016

  • 5. Print media
    • Circulation of daily newspapers in Sweden from 2006-2016

    • Annual circulation of magazines in Sweden 2009-2015

    • Average time spent on reading daily newspapers per day in Sweden 2007-2016

    • Share of individuals reading daily newspapers in Sweden 2005-2016

    • Share of individuals reading magazines daily in Sweden 2005-2016

    • Ranking of daily newspapers in Sweden by circulation in 2014

    • Average daily time spent on reading books in Sweden 2005-2016

    • Share of individuals reading books daily in Sweden 2005-2016

    • Share of individuals reading books daily in Sweden 2016, by age group

  • 6. Music
    • Average time spent listening to music in Sweden 2017, by gender and age

    • Share of individuals listening to music weekly in Sweden 2013-2016

    • Frequency of listening to music among children in Sweden by age group 2016

    • Duration of listening to music per day among children in Sweden 2016, by age group

    • Share of individuals using CDs daily in Sweden 2005-2016

    • Share of individuals using CDs and vinyl daily in Sweden 2016, by gender and age

    • Share of individuals downloading or streaming music daily in Sweden 2005-2016

  • 7. Cinema & film
    • Cinema admissions in Sweden 2009-2016

    • Share of individuals visiting the cinema last year in Sweden 2007-2017

    • Share of individuals visiting the cinema last year in Sweden 2007-2017, by gender

    • Share of individuals visiting the cinema last year in Sweden 2017, by age

    • Survey on people watching movies in Sweden 2014, by platform

    • Share of children visiting the cinema in Sweden 2014-2015, by gender and age

    • Survey on watching movies by children in Sweden 2015, by platforms

    • Ranking of the most successful films at cinemas in Sweden 2016, by admissions

  • 8. Gaming
    • Monthly active and unique users of free-to-play MMOs in Sweden 2013-2015

    • Monthly active and unique users of pay-to-play MMOs in Sweden 2013-2015

    • Monthly active and unique users of social media games in Sweden 2013-2015

    • Monthly unique users of digital PC games in Sweden 2013-2015

    • Monthly unique users of console games in Sweden 2013-2015

    • Survey on access to game consoles among children in Sweden 2016, by age group

    • Survey on frequency of playing video games among children in Sweden 2014, by age

    • Survey on duration of playing video games among children in Sweden 2016, by age

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