Television market in Denmark

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Statista dossier on television market and usage in Denmark

This dossier presents a range of selected statistics and data about television in Denmark. In addition to recent key figures on the Danish TV industry development, it contains relevant statistics on infrastructure, public service and commercial television, consumer behavior, as well as a chapter on pay and online TV.

Table of contents

  • 1. Overview
    • Number of TV households in Denmark 2010-2021

    • TV subscription revenue in Denmark from 2011-2020

    • Number of employees in the TV industry in Denmark from 2011-2014

    • Average daily TV reach in Denmark 2005-2015

    • Average daily TV viewing time in Denmark 2006-2016

    • Ranking of TV channel families in Denmark 2016, by audience share

    • Ranking of TV channels in Denmark 2015, by audience share

    • Ranking of selected TV channels in Denmark 2015, by daily reach

  • 2. Infrastructure
    • Share of television households in Denmark 2006-2016

    • Average annual household spending on TV sets and video recorder in Denmark 2010-2014

    • TV channels available in Denmark 2016, by genre

    • Number of subscriptions on television services in Denmark 2008-2015, by platform

    • Distribution of households in Denmark 2015-2016, by number of TV sets

    • Survey on using different devices for watching TV and movies in Denmark 2016

    • Share of television households that owned a flat screen in Denmark 2006-2016

    • Smart-TV ownership rate in households in Denmark 2013-2016

    • Share of households that received selected TV stations in Denmark 2014-2015

  • 3. Public television
    • Public TV license fee revenue in Denmark from 2011-2020

    • Revenues of the Danish Broadcasting Corporation from 2011-2015

    • Revenue of TV 2 Danmark A/S from 2011-2016

    • Air time of Danish Broadcasting Corporation’s TV channels 2015, by genre of program

    • Audience share of the public service television channels in Denmark 2006-2016

    • Average daily reach of the Danish TV channel DR1 from 2005-2015

    • Average daily reach of the Danish TV channel DR2 2005-2015

    • Average daily reach of the Danish TV channel TV 2 from 2005-2015

  • 4. Advertising and commercial TV
    • TV advertising revenue in Denmark 2007-2015

    • TV advertising expenditure in Denmark 2009-2014

    • Revenue from TV spots in Denmark 2004-2014

    • Revenue from TV spots in Denmark in 2014, by industry

    • Number of aired television commercials in Denmark 2004-2014

    • Air time of television commercials in Denmark 2004-2014

    • Audience market share of MTG's commercial TV channels in Denmark quarterly 2015-2016

    • Daily reach of Danish TV station TV3 from 2005-2015

  • 5. Usage
    • Number of TV viewers per day in Denmark 2005-2015

    • Average weekly TV viewing time in Denmark from 2005-2015

    • Average daily time spent watching traditional TV in Denmark 2015-2016, by age

    • Survey on frequency of TV viewing on a TV set in Denmark 2016

    • Survey on watching TV news broadcasts in Denmark 2016, by frequency

    • Survey on watching TV documentaries in Denmark 2016, by frequency

    • Survey on trust in TV in Denmark 2016

    • Survey on use of TV as news source in Denmark 2016, by age

  • 6. Pay and online TV
    • Pay TV revenues in Denmark 2014-2021

    • Number of pay TV subscribers in Denmark from 2010-2021

    • Market share of pay TV distributors in Denmark 2010-2021

    • Number of pay IPTV subscribers in Denmark from 2014-2021

    • On-demand audiovisual services in Denmark 2016, by type

    • Weekly reach of streaming services in Denmark in 2015

    • Online streaming frequency in Denmark 2014-2015

    • Survey on frequency of TV viewing via internet in Denmark 2016

  • Language: English
  • Released: 2017
  • Source(s): Statista
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