Television industry in Italy

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Statista dossier on the television industry in Italy

This dossier presents a selected range of statistics and data about the television industry in Italy. The dossier shows a market overview of the television industry, an insight in the audience and in the television consumption.

Table of contents

  • 1. Overview

    • Television market revenue in Italy 2018-2020

    • Breakdown of TV market value in Italy 2018-2020, by source of income

    • Main broadcasters market share in Italy 2020

    • Italy: forecast of TV and film revenue 2019, by sector

    • Forecast of Video-on-Demand revenue by segment in Italy 2017-2025

    • Market penetration of television broadcast technologies in Italy 2018-2020

    • FTA and pay TV penetration in Italy 2019-2020

  • 2. Audience

    • Number of TV households in Italy 2008-2018

    • Television viewers in Italy 2019, by region

    • Television viewers in Italy 2006-2019

    • Television viewers in Italy 2019, by age

    • TV prime time audience share YoY growth in Italy 2019

    • TV day time audience share in Italy 2019, by broadcaster

    • Number of legitimate streams in Italy 2020, by TV channel

    • Total stream duration in Italy 2020, by channel

  • 3. Programming

    • TV channels available in Italy 2019, by transmission type

    • TV channels available in Italy 2019, by genre

    • Leading television groups in Italy 2013-2018, ranked by revenues

    • Top 10 films at the cinema in Italy 2019, by audience

    • Daily audience share of TV company Rai in Italy 2013-2018

    • Daily audience share of TV company Mediaset in Italy 2013-2018

    • Daily audience share of TV company La7 in Italy 2013-2018

    • Daily audience share of De Agostini Editore in Italy 2013-2018

    • Daily audience share of TV company Discovery in Italy 2013-2018

  • 4. Advertising & social media

    • Television advertising inflation rate in Europe 2017-2018, by country

    • Italy: TV industry advertising 2013-2017

    • Italy: forecast TV industry advertising 2017-2021

    • Italy: top entertainment shows 2019

    • Top broadcast shows on Facebook in Italy 2019

  • 5. Pay and Online TV

    • Online TV and video revenue in Italy 2010-2020

    • Pay TV VOD consumer spending in Italy 2008-2018

    • Pay TV revenues in Italy 2012-2019, by type

    • Pay TV platforms penetration in Italy 2018-2020

    • Breakdown of pay TV revenues in Italy 2018-2020

    • Breakdown of pay TV revenues in Italy 2018-2020, by source

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