Smart speakers

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Statista dossier about smart speakers

This dossier presents a range of statistics and facts about the global smart speaker market. It provides insights into market overview, ownership rate, usage and consumer attitudes in the smart speaker market.

Table of contents

  • 1. Market overview
    • Global smart speaker vendors' market revenue 2017, 2018 and 2022

    • Global smart speaker unit shipment 2018 by country

    • Global smart speaker unit shipments 2018-2019, by country

    • Global smart speaker shipment by vendor 2016-2018

    • Global smart speaker unit shipment 2016-2019, by vendor

    • Global smart speaker vendors' market share 2016-2019

    • Global intelligent assistant market share 2017 and 2020

    • Worldwide smart speaker unit shipment share by model Q2 2018

    • U.S. smart speaker unit shipment 2016-2019

  • 2. Ownership
    • Stand-alone digital voice assistants ownership rate selected countries 2017-2018

    • Smart home voice assistants installed base 2017-2018, by country

    • Smart home U.S. ownership rate by product 2017 and 2018

    • Smart home devices and smart speaker ownership in the U.S. 2015-2022

    • Installed base share of smart speakers in the United States 2017-2018, by device

    • Installed base share of smart speakers in the United States 2018, by model

    • Installed base of Amazon Echo and Google Home devices in the United States 2017-2018

    • Amazon Echo VDA device ownership in U.S. 2018, by age group

    • Google Home VDA device ownership in U.S. 2018, by age group

  • 3. Major products
    • Smart speaker brand adoption rate worldwide in 2018

    • Google Home and Amazon Echo owners: number of speakers U.S. 2018

    • Growth of Amazon Alexa skills from 2016 to 2018

    • Amazon Alexa average skill ratings by category as of 2018

    • Smart speaker performance comparison by category 2018

    • Number of Amazon Alexa compatible smart home devices 2018

    • Google Assistant: number of supported smart home devices worldwide 2018

  • 4. Consumer perspective
    • Purchasing plans for smart speaker users and non-users U.S. and Europe 2018

    • Voice activated systems: purchasing intentions among U.S. adults 2017

    • Smart speakers: purchasing intentions among U.S. adults 2017

    • Smart home voice assistants most important purchasing factors 2017

    • Ownership of connected multi-room speakers in the U.S. 2017

    • U.S. consumers' spending on multi-room speakers in the U.S. 2017

    • Smart home voice assistants U.S. - value for money 2017

    • Smart home voice assistants U.S. - fit for needs 2018

    • U.S. consumers' satisfaction with multi-room speakers 2017

    • U.S. smart speaker commerce usage satisfaction 2017

  • 5. Usage
    • Location of most used smart speaker in U.S. households 2017

    • Smart home voice assistants usage by platform in selected countries 2018

    • Smart home voice assistants usage 2017

    • Activites smart speakers are regularly used for in the U.S. 2017

    • Smart home devices: impact on smartphone usage U.S. 2017

    • Smart speaker: smart home functions usage rate U.S. 2018

    • Amount spent on purchases through smart speakers in the U.S. 2017

    • Average spending of U.S. Amazon Echo owners and Prime members 2017

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