Tissue and Hygiene Paper Report 2019 - Toilet Paper

Statista Consumer Market Outlook - Segment Report

Tissue and Hygiene Paper Report 2019 - Toilet Paper The Tissue & Hygiene Paper segment Toilet Paper represents the top-selling tissue segment. Due to a trend towards multi-layered tissue papers, an increase in consumption in terms of volume is evident in many countries. The worldwide revenue of US$81 billion in 2018 is expected to increase to US$94 billion by 2023. This report from the series of Consumer Market Outlook segment reports gives an overview of the toilet paper market from an international perspective.

What's included?
  • All relevant sales figures and growth rates, including forecasts until 2023
  • Regional comparison with focus on Europe, United States, China and South America


The report covers the Tissue and Hygiene Paper segment Toilet Paper, which contains wet and dry toilet paper. The market includes retail sales and whole sales. The consumer share of each segment is valued at retail prices (incl. VAT) whereas the AfH tissue is valued at wholesale prices (excl. VAT). The average price shown is therefore an average of both the retail and whole market. The most important manufacturers are SCA, Procter & Gamble, Kimberly-Clark, Unicharm, Hengan, Sofidel, and Metsä which produce both under their own brands as well as for retailer brands.

  • Language: English
  • Released: November 2019
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