Holiday Shopping in the U.S. 2017 report

Statista Consumer Survey

Holiday Shopping in the U.S. 2017 report For many consumers, hurrying from store to store in the last few weeks before the holidays is a challenge: long lines, sold-out offers and stressed shop assistants. How do Americans actually approach their Christmas, Hanukah or Kwanzaa shopping?
This report focusses on consumer behavior and the way shoppers think about the holiday shopping season and points out the when, where and why of holiday shopping.

Topics include
  • Point of time to start holiday shopping
  • Holiday spending compared to last year
  • Top 10 people respondents plan to give a gift to
  • Agreement to statements on purchase channels
  • Purchase channel for holiday gifts
  • Share of holiday shopping done online compared to last year
  • Percentage of online holiday expenses

Key Findings:

  • Consumers start their holiday shopping long before the holidays, women earlier than men
  • Most consumers tend to spend more on holiday shopping than last year
  • 37% of respondents give themselves a Christmas present
  • More than 25% decided to purchase online even though they have been in the right store
  • Online shops are among the most-visited places to purchase gifts
  • The share of online expenses for holiday gifts increased compared to last year
  • More than half of respondents spend most of their holiday budget online

  • Language: English
  • Released: December 2017
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