Thanksgiving weekend shopping in the U.S.

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Statista dossier on Thanksgiving weekend shopping in the U.S.

This dossier provides insight on Thanksgiving weekend shopping in the United States. The major U.S. holiday is celebrated on the fourth Thursday of November each year. Following Thanksgiving, two of the biggest shopping days of the year play out; Black Friday and Cyber Monday.

Table of contents

  • 1. Holiday season overview
    • Holiday retail sales in the United States 2000-2018

    • U.S. expected consumer spending by seasonal event 2017

    • U.S. holiday season retail e-commerce revenue 2014-2018

    • U.S. holiday season e-commerce sales growth 2010-2018

    • Period during which U.S. consumers will start holiday shopping 2018

    • Shopping channel U.S. consumers plan to use for holiday shopping 2018

    • Return deliveries in U.S. - National Returns Day 2016-2018

  • 2. Thanksgiving
    • Brick-and-mortar: Thanksgiving weekend's peak shopping days 2018

    • U.S. consumers' likeliness of shopping on Thanksgiving 2017

    • Likelihood to shop on Thanksgiving among U.S. consumers by age group 2018

    • Brick-and-mortar: Thanksgiving Day's peak shopping hours 2018

    • Likelihood of U.S. online shopping on Thanksgiving 2017

    • Likelihood of U.S. online shopping on Thanksgiving 2017, by age group

    • U.S. consumers' reasons for shopping in store on Thanksgiving 2018

    • Thanksgiving: planned spending on sweets and decorations in the U.S. 2018

  • 3. Black Friday and Cyber Monday
    • Share of U.S. consumer interested in Black Friday shopping 2017

    • Amount of Cyber Monday shoppers in the U.S. 2005-2016

    • U.S. consumer sentiments towards Black Friday shopping 2017

    • Leading Black Friday shopping channels among U.S. consumers 2018

    • Brick-and-mortar: Black Friday's peak shopping hours among U.S. consumers 2018

    • Black Friday: leading store types among U.S. consumers 2017

    • Number of stores U.S. consumers plan to visit on Black Friday 2018

    • Black Friday: items purchased on impulse by U.S. consumers 2018

    • Black Friday 2018: U.S. consumer spending plans compared to the past year

    • Likelihood of U.S. online shopping on Cyber Monday 2017

    • Cyber Monday: U.S. online spending 2014-2018

  • 4. Shopping promotions
    • U.S. shopping holidays: best deals for clothes 2018

    • U.S. shopping holidays: best deals for shoes 2018

    • U.S. shopping holidays: best deals for jewelry and watches 2018

    • U.S. shopping holidays: best deals for toys 2018

    • U.S. shopping holidays: best deals for media 2018

    • U.S. shopping holidays: best deals for consumer electronics 2018

    • U.S. shopping holidays: best deals for mobile phones 2017

    • U.S. shopping holidays: best deals for iPads/tablets 2017

    • U.S. shopping holidays: best deals for household appliances 2018

    • U.S. shopping holidays: best deals for DIY and home improvement products 2018

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