Thanksgiving weekend shopping in the U.S.

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Statista dossier on Thanksgiving weekend shopping in the U.S.

This dossier provides insight on Thanksgiving weekend shopping in the United States. The major U.S. holiday is celebrated on the fourth Thursday of November each year. Following Thanksgiving, two of the biggest shopping days of the year play out; Black Friday and Cyber Monday.

Table of contents

  • 1. Holiday season overview
    • Willingness to shop at sales events in the United States in 2020

    • Holiday retail sales in the United States 2000-2020

    • U.S. holiday season retail e-commerce revenue 2014-2020

    • U.S. holiday season e-commerce sales growth 2013-2020

    • Period during which U.S. consumers will start holiday shopping 2020

    • Holiday gifts: what U.S. consumers plan to buy 2012-2020

    • Return deliveries in U.S. - National Returns Day 2016-2020

    • Preference for contactless pickup during holiday season vs. last year US 2020

  • 2. Thanksgiving weekend overview
    • U.S. consumers planning to shop on Thanksgiving weekend by day 2017-2019

    • U.S. shoppers' average spend over Thanksgiving by channel 2020

    • Brick-and-mortar: Thanksgiving weekend's peak shopping days 2019

    • Shopping channel to be used by U.S. consumers during Cyber Week by day 2019

    • U.S. Thanksgiving weekend planned spending by generation 2019

    • Products U.S. consumers plan to purchase from September to Cyber week 2020

    • Thanksgiving weekend discounts U.S. consumers would accept before purchasing 2019

  • 3. Thanksgiving Day
    • Retail e-commerce sales during holiday season in the United States 2020

    • Brick-and-mortar: Thanksgiving Day's peak shopping hours 2019

    • U.S. consumers' reasons for shopping in store on Thanksgiving 2019

    • Shopping channels consumers plan to use on Thanksgiving Day U.S. 2017-2019

  • 4. Black Friday
    • U.S. opinions on stores being open on Black Friday during the pandemic 2020

    • Why U.S. shoppers do not plan to go to physical stores on Black Friday 2020

    • U.S. consumers' reasons for shopping in store on Black Friday 2020

    • Where U.S. shoppers plan to shop in-store on Black Friday 2020

    • Share of U.S. consumers shopping on Black Friday 2015-2020

    • Black Friday peak shopping hours in stores the United States 2020

    • Black Friday spending plans compared to the past year in the U.S. 2020

    • Product requirements during Black Friday/Cyber Monday in the United States 2020

    • Discount expectations for Black Friday and Cyber Monday among U.S. consumers 2020

  • 5. Cyber Weekend
    • Percentage change in Cyber Weekend spend in the United States 2020, by retailer

    • Cyber Monday: U.S. online spending 2014-2019

    • Change in Cyber Weekend spend on Amazon in the United States 2020

    • Share of Cyber Weekend spend by income in the United States 2020

    • Share of Cyber Weekend spend by ethnicity in the United States 2020

    • Share of Cyber Weekend spend by generation in the United States 2020

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