Thanksgiving weekend shopping in the U.S.

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Statista dossier on Thanksgiving weekend shopping in the U.S.

This dossier provides insight on Thanksgiving weekend shopping in the United States. The major U.S. holiday is celebrated on the fourth Thursday of November each year. Following Thanksgiving, two of the biggest shopping days of the year play out; Black Friday and Cyber Monday.

Table of contents

  • 1. Holiday season overview
    • Holiday retail sales in the United States 2000-2017

    • U.S. expected consumer spending 2017, by seasonal event

    • U.S. holiday season retail sales growth 2016, by channel

    • U.S. in-store holiday season retail sales growth 2016, by category

    • U.S. holiday season retail e-commerce revenue 2014-2018

    • U.S. holiday season e-commerce sales growth 2010-2018

    • U.S. holiday season e-commerce spending by online shopping day 2009-2017

    • Year-on-year growth of top U.S. e-commerce spending days 2017

    • Amount of people who shopped Black Friday weekend in the U.S. 2009-2016, by day

    • Number of people who shopped on Black Friday weekend in the U.S. 2017, by channel

    • Return deliveries in U.S. - National Returns Day 2016-2018

  • 2. Thanksgiving
    • Brick-and-mortar: Thanksgiving weekend's peak shopping days 2017

    • U.S. consumers' likeliness of shopping on Thanksgiving 2017

    • Likelihood to shop on Thanksgiving among U.S. consumers 2017, by age group

    • Brick-and-mortar: Thanksgiving Day's peak shopping hours 2017

    • Likelihood of U.S. online shopping on Thanksgiving 2017

    • Likelihood of U.S. online shopping on Thanksgiving 2017, by age group

    • U.S. consumers' reasons for shopping in store on Thanksgiving Day/Night 2017

  • 3. Black Friday
    • How U.S. consumers feel about Black Friday shopping 2017

    • U.S. consumer sentiments towards Black Friday shopping 2017

    • Share of U.S. consumer interested in Black Friday shopping 2017

    • Probability of U.S. consumers shopping online or in-store on Black Friday 2017

    • Leading Black Friday shopping channels among U.S. consumers 2017

    • Leading reasons why U.S. consumers shop in a store on Black Friday 2017

    • Brick-and-mortar: Black Friday's peak shopping hours among U.S. consumers 2017

    • Black Friday: leading store types among U.S. consumers 2017

    • Projected share of online Black Friday spending in the United States 2017

    • Products U.S. consumers are waiting until Black Friday to buy 2017, by category

  • 4. Cyber Monday
    • Cyber Monday: U.S. online spending 2014-2016

    • Cyber Monday: U.S. mobile spending 2014-2016

    • Amount of Cyber Monday shoppers in the U.S. 2005-2016

    • U.S. consumer online and in-store Cyber Monday shopping 2016

    • Likelihood of U.S. online shopping on Cyber Monday 2017

    • Likeliness to shop in a store on Cyber Monday 2017

    • Time when U.S. consumers decide what to purchase on Thanksgiving weekend 2017

    • Amount U.S. consumer plan to spend on Thanksgiving weekend 2017

  • 5. Shopping promtions
    • U.S. shopping holidays: best deals for clothes 2017

    • U.S. shopping holidays: best deals for shoes 2017

    • U.S. shopping holidays: best deals for jewelry and watches 2017

    • U.S. shopping holidays: best deals for toys 2017

    • U.S. shopping holidays: best deals for video games 2017

    • U.S. shopping holidays: best deals for TVs 2017

    • U.S. shopping holidays: best deals for laptops 2017

    • U.S. shopping holidays: best deals for mobile phones 2017

    • U.S. shopping holidays: best deals for iPads/tablets 2017

    • U.S. shopping holidays: best deals for household appliances 2017

    • U.S. shopping holidays: best deals for DIY and home improvement products 2017

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