Christmas season shopping in the Netherlands

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Statista dossier on Christmas season shopping in the Netherlands

This dossier presents facts and statistics on the Christmas season shopping in the Netherlands. The dossier shows the Dutch expenditure during the weeks leading up to Christmas. The dossiers includes statistics on the national holiday Saint Nicholas, which is celebrated on the fifth of December, but also contains figures on Black Friday and Cyber Monday e-commerce.

Table of contents

  • 1. Retail trade and spending behavior
    • Estimated average holiday season expenditure per household the Netherlands 2016-2018

    • Distribution holiday season household expenditure in the Netherlands 2018, by type

    • Spending on the Christmas dinner in the Netherlands 2013-2017

    • Estimated holiday expenditure in the Netherlands 2017-2018, by occasion

    • Christmas share of holiday season expenditure in the Netherlands 2018, by type

    • Channels considered for holiday shopping in the Netherlands 2018

    • Purchasing channels for holiday shopping Netherlands 2018, by type of physical store

  • 2. Gifts
    • Favorite holiday gifts in the Netherlands 2018

    • Favorite holiday gifts of men in the Netherlands 2017

    • Favorite holiday gifts of women in the Netherlands 2017

    • Most frequently bought holiday gifts in the Netherlands 2018

    • Most frequently bought holiday gifts by men in the Netherlands 2017

    • Most frequently bought holiday gifts for children in the Netherlands 2018

    • Preferred time to buy holiday gifts in the Netherlands 2018

    • Channels used for ideas and advice on holiday gifts in the Netherlands 2018

    • Black Friday shopping in the Netherlands 2017, by occasion

  • 3. E-commerce and m-commerce
    • Leading online purchasing channels for holiday shopping in the Netherlands 2018

    • Online christmas shopping revenue in the Netherlands 2013-2017

    • Estimated revenue of web shops during holiday season in the Netherlands 2017

    • Willingness to pay for on-time delivery of holiday purchases in the Netherlands 2018

    • Customer loyalty for online stores during holiday shopping in the Netherlands 2017

    • Online channels used for ideas and advice on holiday gifts in the Netherlands 2018

    • Social media channels used for ideas and advice on holiday gifts the Netherlands 2018

  • 4. Black Friday, Cyber Monday and Saint Nicholas
    • Share of people celebrating Sinterklaas and Christmas in the Netherlands 2018

    • Sinterklaas share of holiday season expenditure in the Netherlands 2018, by type

    • Sinterklaas online shopping revenue in the Netherlands 2015-2018

    • Sinterklaas extra online shopping revenue in the Netherlands 2014-2018

    • Familiarity with Black Friday in the Netherlands 2017, by age group

    • Participation in Black Friday and Cyber Monday in the Netherlands 2016, by age group

    • Intention to participate in Black Friday in the Netherlands 2017, by age group

    • Interest in Black Friday deals in the Netherlands 2018, by product

    • Most popular Black Friday products in the Netherlands 2017

    • Black Friday shopping in the Netherlands 2017, by occasion

    • Most popular sources to find Black Friday deals in the Netherlands 2017

    • Black Friday shopping in the Netherlands 2018, by purchase channel

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