Smartphone Ownership and Usage 2018 report

Statista Global Consumer Survey


Key Findings:

  • Turkey and India have the highest smartphone penetration, with 98% of internet users owning a smartphone in both counties
  • With a share of 36.9%, smartphones produced by Apple are most popular among respondents, followed by Samsung with 27.9%
  • 56% of U.S. smartphone users are both satisfied with and loyal to their current smartphone brand
  • Next to classic phone functions, especially young people tend to use additional smartphone features frequently like streaming (45%) or navigation (50%)

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