Household Appliances Report - 2020

Statista Consumer Market Outlook - Market Report

Household Appliances Report - 2020 Smart technology and the transition to more energy-efficient appliances are shaping the Household Appliances market. The market is divided into two segments: Major Appliances and Small Appliances. Overall, Household Appliances generated US$524 billion in revenues worldwide in 2019, and by 2023, this is forecast to rise to US$576 billion.

What's included?
  • Market Overview and performance drivers
  • Consumer insights and trends
  • Key players
  • Segments Overview
  • KPI comparison: Revenue, volume sales and growth rate
  • Country and regional rankings
  • Market forecasts


The Household Appliances market is divided into two segments: Major Appliances and Small Appliances. In this report, growth potential, market drivers, consumer insights, key companies and future developments in the Household Appliances market worldwide will be discussed.

The Major Appliances segment, made up of refrigerators, cookers and ovens, washing machines, dishwashers and freezers, is the largest segment by revenue in the Household Appliances market. It is dominated by replacement sales and a higher price level, and in 2019, the Major Appliances segment accounted for more than 60% of the revenue of the Household Appliances market, but only 18% of the volume sales. In that same year, Major Appliances sales increased by 2.3% in comparison to 2018.

The Small Appliances segment is the largest segment by volume sales in the Household Appliances market. It includes subsegments such as Small Kitchen Appliances, as well as Vacuum Cleaners, Toasters, Irons, Grills, Roasters and Coffee Machines. Significant factors in the steady growth of the Small Appliances segment are higher consumer incomes and a higher quality of life. In addition, in recent years, consumers have become more willing to buy more high-priced equipment.

The Small Appliances segment is predicted to amount to US$207 billion by 2023, up from US$187 billion in 2019. As of 2019, the Small Kitchen Appliances subsegment accounted for 52% of the segment’s revenue, and this is predicted to increase to 53% by 2023. In 2019, the Small Appliances segment accounted for 36% of the worldwide Household Appliances' revenue, and 82% of volume sales.

In this report, you will find out more about:

  • Market segmentation and how the Major Appliances segment dominates the market thanks to its higher revenue
  • Various market drivers, like consumer spending, and their crucial impact on the overall market
  • Leading market trends and the role that smart home technology, environment-friendly appliances and energy-efficient appliances play in unlocking a new experience for global customers
  • Key players like the Whirlpool Corporation and Bosch

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