This Brand Report covers Bank of America in the banks market of the United States. Receiving up to four updates throughout the year, the report is based on data from the Global Consumer Survey, as of March 2023.This report offers the reader a comprehensive overview of Bank of America customers in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints.
Additionally, the report allows the reader to benchmark Bank of America customers in the United States (''brand users'') against U.S. banking customers in general (''category users''), and the overall U.S. onliner, labelled as ''all respondents'' in the charts.
The report is updated quarterly and is based on data from the Statista Global Consumer Survey, an international survey that covers more than 15,000 brands across 56 countries.
Overview
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