Banks: China Construction Bank customers in China

Consumer Insights report

Banks: China Construction Bank customers in China

This report offers the reader a comprehensive overview of China Construction Bank customers in China: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark China Construction Bank customers in China (''brand users'') against Chinese banking customers in general (''category users''), and the overall Chinese consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on banks: China Construction Bank customers in China

  • The age distribution of China Construction Bank customers and banking customers overall is fairly similar
  • 53% of China Construction Bank customers are male
  • China Construction Bank customers have a similar income distribution as banking customers in general
  • Banking customers in general and China Construction Bank customers specifically, live in similar type of communities
  • Similar aspects of life are important to China Construction Bank customers and other banking customers

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