Sneakers: market data & analysis

Market Insights report

Sneakers: market data & analysis

The segment Sneakers accounted for 19% of the Footwear revenue in 2022. The worldwide revenue of US$73 billion in 2022 is expected to increase to US$98 billion by 2028. Footwear is the second most important fashion segment within the retail business just behind apparel. Key companies are Nike, Adidas, Puma and New Balance. This report from the series of segment reports gives an overview of the Sneakers market from an international perspective.


What's included?

  • All relevant sales figures and growth rates, including forecasts until 2028
  • Regional comparison with focus on Europe, Africa, Americas, Asia and Australia

Table of contents

The market for Sneakers refers to so-called “athleisure” footwear, i.e., everyday footwear with an athletic appearance where fashion aspects outweigh functional ones. The segments Athletic Footwear and Sneakers have seen an upsurge during the past years and have gained in importance in comparison to classic town footwear. Nike, Adidas, Skechers, and New Balance are the leading companies in this segment worldwide. Just like the market for apparel, the Footwear market is currently shaped by a tremendous change in customers’ purchasing habits. The rise of eCommerce and new store concepts created by major sportswear manufacturers exert substantial pressure on stationary retail stores.

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