Mobile video worldwide

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Statista dossier about global mobile video usage

This dossier has been compiled to provide statistical information about mobile video trends and usage worldwide.

Table of contents

  • 1. Overview

    • Global mobile data traffic share 2021, by category

    • Mobile streaming and TV average session length, by country

    • Devices used to watch online video in selected countries 2020

    • Devices used to stream online videos in selected LAC countries 2021

    • Screens for streaming in the U.S. and Canada 2021

    • Mobile app user retention rate worldwide 2020, by vertical

  • 2. Benchmarks

    • Most valuable media & entertainment brands worldwide 2021

    • Leading video apps worldwide 2020, by download

    • Leading Android video and streaming apps worldwide 2021, by hours watched

    • Leading iPhone entertainment apps worldwide 2021, by revenue

    • Leading iPhone entertainment apps worldwide 2021, by downloads

    • U.S. streaming and video apps active user reach 2021, by age group

    • U.S. streaming and video app user engagement 2021, by age group

    • Leading video apps used by children in the U.S. 2020

    • Online platforms used to watch online videos by children in the United Kingdom 2021

  • 3. User engagement

    • COVID-19 impact on global mobile streaming habits worldwide 2020

    • Leading app categories worldwide Q3 2020, by usage reach

    • Time spent watching video content in the U.S. Q3 2020, by screen

    • Gen Z and Millennials watching mobile videos daily worldwide 2020, by video length

  • 4. Mobile video on-demand

    • Mobile streaming usage frequency worldwide 2020, by country

    • Mobile streaming average session length 2020, by age group

    • Downloads of selected mobile streaming apps worldwide 2021

    • Installs of selected video streaming apps in the U.S. 2020-2021

    • Netflix app MAU worldwide 2021

    • DAU of iQiyi's mobile app in China 2016-2020

  • 5. Online video platforms

    • YouTube app daily active users (DAU) worldwide 2018-2021

    • YouTube app monthly active users (MAU) worldwide 2018-2021

    • Downloads of YouTube Kids mobile app worldwide 2016-2020

    • Leading markets for Twitch mobile app installs 2020

    • Bilibili's monthly average paying users Q1 2018-Q2 2021

    • Downloads of Vimeo mobile app worldwide and in the U.S. 2015-2020

  • 6. Social video apps

    • TikTok: number of users in selected countries 2020

    • TikTok first-time downloads per quarter 2017-2021

    • Most popular categories on TikTok worldwide 2020, by hashtag views

    • Most-followed artists on Douyin in China 2021

    • India: use of short-video mobile apps alternative after TikTok's ban 2020

  • 7. Spotlight: monetization

    • IAP revenues of selected mobile streaming apps worldwide 2021

    • YouTube IAP revenues 2021, by country

    • Netflix IAP revenues as of Q2 2021

    • Most popular TikTok users worldwide 2021

    • Views per post of global TikTok influencers 2020, by profile size

    • GMV of live streaming shopping on Douyin in China 2018-2021

    • Average ad revenue per brand advertiser of Chinese video platform iQiyi 2017-2020

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