Online video in the United States

The Statista dossier
  • Detailed references
  • Editorially prepared
  • Download as PDF / PPT

Statista dossier about the online video market in the United States

This dossier presents insights and statistics on online video usage, highlighting online video consumption in the United States. The paper gives information on the most popular online video content properties, online video's role in advertising and marketing as well as the most relevant companies and access methods.

Table of contents

  • 1. Audiences
    • Share of internet users who watch online videos 2018, by country

    • Digital video viewers in the United States 2012-2021

    • Digital video penetration in the United States 2013-2021

    • United States: online video viewing frequency 2016

    • Time spent on watching video content in the U.S. 2016, by medium

    • Daily online video usage in selected countries 2018

    • Global logged-in YouTube viewers per month 2017-2018

    • Leading online video categories in the United States 2017

    • Streaming sessions on U.S. video properties 2017

    • Video streaming minutes on U.S. video properties 2017

  • 2. Platforms and content
    • Leading U.S. video properties 2018, by unique viewers

    • U.S. social media platform usage for video viewing 2017

    • Most popular U.S. YouTube partner channels 2018, ranked by viewers

    • U.S. users who use YouTube to watch or listen to music 2017, by occurrence

    • Most viewed YouTube videos of all time 2018

    • YouTube usage frequency in the United States 2018

    • Mobile YouTube usage frequency in the United States 2017

    • YouTube usage reach in the United States 2018, by age group

    • U.S. Facebook desktop video audience 2014-2017

    • Leading Facebook video publishers worldwide 2018, by views

  • 3. Mobile video
    • Global mobile phone video viewers 2016-2021

    • Most popular entertainment apps in the U.S. 2018, by audience

    • Most popular entertainment apps in the U.S. 2018, by reach

    • Mobile phone video viewers in the United States 2014-2020

    • Tablet video viewers in the United States 2013-2020

    • Daily mobile video viewing volume on Snapchat 2015-2016

    • Leading mobile app categories in the United States 2018, by reach

    • Leading iPhone entertainment apps in the U.S. 2018, by downloads

    • Leading iPhone entertainment apps in the U.S. 2018, by revenue

    • U.S. mobile viewer frustrations when streaming mobile video 2018

  • 4. Advertising and marketing
    • Online video ad spend worldwide 2015-2017

    • Share of U.S. ad spend 2018, by medium

    • Digital video advertising spending in the U.S. 2015-2017

    • Digital video advertising spending in the U.S. 2017-2021

    • Digital video ad impressions in the U.S. 2014-2018, by ad length

    • Digital video ad views in the U.S. 2016-2017, by content length

    • Digital video ad views in the U.S. 2014-2017, by device

    • Instagram: monthly video posts by brands 2016-2017

    • YouTube: most popular brand channels 2018, by subscribers

    • Share of cross-screen in digital video campaigns in the U.S. 2014-2018

    • U.S. agencies and marketers average digital & mobile video ad spend 2018, by industry

    • U.S. agencies and marketers digital and mobile video ad spend 2015-2018

    • Programmatic mobile video ad spending in the U.S. 2016-2020

    • Local video ad revenue in the U.S. 2018-2022, by medium

  • 5. Video on demand
    • Digital Market Outlook: users of digital video in the U.S. 2016-2022, by type

    • Reasons for signing up to SVoD services in the U.S. 2017

    • SVOD revenue worldwide 2010-2020

    • SVOD revenue in the U.S. 2014-2016

    • OTT services preferred in the U.S. 2016

    • Leading video subscription services in the U.S. 2017, by number of subscribers

    • Number of Netflix streaming subscribers in the U.S. 2011-2018

    • Number of titles available on Netflix in the U.S. 2018

    • Number of titles available on Netflix in the U.S. 2018, by type

    • Most popular content on Netflix in the U.S. 2017

    • Number of Amazon Video subscribers in the U.S. 2015-2022

    • Most popular content on Amazon Video in the U.S. 2017

    • Amazon Prime Instant Video penetration rate in the U.S. 2017

    • Most enjoyable content on Amazon Video in the U.S. 2017

    • Most in-demand digital original shows in the U.S. May 2018

  • Language: English
  • Released: 2018
  • Source(s): Statista
More than 7,500
companies
trust
Statista
Recommended studies and dossiers
Show more
Recent studies and dossiers
You may also be interested in...
Statista is a great source of knowledge, and pretty helpful to manage the daily work.

Christof Baron about Statista CEO, MindShare Germany

Any more questions?

Get in touch with us quickly and easily. We are happy to help!

4 News

We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.