Online video in the United States

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Statista dossier about the online video market in the United States

This dossier presents insights and statistics on online video usage, highlighting online video consumption in the United States. The paper gives information on the most popular online video content properties, online video's role in advertising and marketing as well as the most relevant companies and access methods.

Table of contents

  • 1. Audiences
    • Share of internet users who watch online videos 2017, by country

    • Digital video viewers in the United States 2012-2021

    • Digital video penetration in the United States 2013-2021

    • United States: motivations for watching online videos 2015

    • United States: online video viewing frequency 2016

    • United States: online video viewing frequency via desktop 2015

    • Daily time spent with digital video by U.S. adults 2012-2017, by device

    • Time spent on watching video content in the U.S. 2016, by medium

    • U.S. weekly time spent on online video 2014-2017, by age

    • U.S. monthly time spent on online video 2014-2017, by age

    • U.S. weekly time spent on smartphone video 2014-2017, by age

    • U.S. monthly time spent on smartphone video 2014-2017, by age

  • 2. Platforms and content
    • Leading U.S. video properties 2017, by unique viewers

    • U.S. market share of leading multimedia websites 2016

    • Types of video content watched on Facebook and YouTube 2016

    • U.S. users who use YouTube to watch or listen to music 2017, by occurrence

    • Most popular U.S. YouTube partner channels 2017, ranked by viewers

    • Most popular YouTube channel types 2016, by engagement

    • Hours of video uploaded to YouTube every minute 2007-2015

    • Fastest viral videos based on days needed to reach 100 million views as of 2015

    • BuzzFeed: monthly content views 2015-2016

    • Leading Facebook video publishers worldwide 2017, by views

    • Daily video viewing volume on Facebook 2014-2015

    • Most popular live streaming video platforms in the U.S. 2016, by reach

    • U.S. social media live streaming video usage 2016, by age group

  • 3. Mobile video
    • Most popular entertainment apps in the U.S. 2017, by audience

    • Most popular entertainment apps in the U.S. 2017, by reach

    • Mobile phone video viewers in the United States 2014-2020

    • Tablet video viewers in the United States 2013-2020

    • Daily mobile video viewing volume on Snapchat 2015-2016

  • 4. Advertising and marketing
    • Distribution of U.S. ad spend 2015-2017, by medium

    • Digital video advertising spending in the U.S. 2015-2017

    • Digital video advertising spending in the U.S. 2014-2019

    • Digital video ad views in the U.S. 2014-2016, by content length

    • YouTube: most popular brand channels 2017, by subscribers

    • U.S. net advertising revenues of YouTube 2015-2018

    • Facebook: global video advertising revenue 2015-2021

    • YouTube: net advertising revenues worldwide 2013-2016

    • Share of cross-screen in digital video campaigns in the U.S. 2014-2017

    • Most-shared social video brands 2016

    • Online video ad spend worldwide 2015-2017

  • 5. Video on demand
    • Types of content accessed via SVoD services in the U.S. 2016

    • SVOD revenue worldwide 2010-2020

    • SVOD revenue in the U.S. 2014-2016

    • OTT services preferred in the U.S. 2016

    • Leading video subscription services in the U.S. 2016, by number of subscribers

    • Number of Netflix streaming subscribers in the U.S. 2011-2017

    • Number of Amazon Video subscribers in the U.S. 2015-2021

  • Language: English
  • Released: March 2017
  • Source(s): Statista
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