Online video in the United States

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Statista Dossier about the online video market in the United States

Table of contents

  • 1. Overview
    • Time spent watching selected online video types in the U.S. 2019

    • Most popular video streaming and download services in the U.S. Q2 2017-Q4 2020

    • Time spent watching video content in the U.S. Q3 2019, by screen

    • YouTube penetration in selected countries and territories 2021

    • Youtube users in the United States 2017-2025

  • 2. Platform benchmarks
    • Most popular video streaming and download services in the U.S. Q2 2017-Q4 2020

    • Leading iPhone entertainment apps in the U.S. 2021, by downloads

    • Leading iPhone entertainment apps in the U.S. 2021, by revenue

    • U.S. teens: video content consumption 2015-2020, by platform

    • Leading U.S. video properties 2021, by unique viewers

    • Most popular U.S. YouTube partner channels 2021, ranked by viewers

    • Most viewed YouTube videos of all time 2021

    • Most engaged Facebook videos worldwide H1 2020

    • Most liked Instagram videos worldwide H1 2020

    • Most retweeted videos worldwide 2020

  • 3. Users
    • YouTube usage penetration in the United States 2020, by gender

    • YouTube usage penetration in the United States 2020, by age group

    • YouTube Live TV subscriptions in the U.S. 2020

    • YouTube Live TV subscriptions in the U.S. 2020, by age group

    • Share of Gen Z and Millennials who watch mobile video daily 2019-2020, by video form

  • 4. Advertising and marketing
    • Share of U.S. ad spend 2021, by medium

    • Digital video advertising spending in the U.S. 2017-2021

    • Digital video ad views in the U.S. 2016-2019, by content length

    • Digital video ad views in the U.S. 2020, by device

    • YouTube: most popular brand channels 2021, by total number of video views

    • U.S. agencies and marketers average digital & mobile video ad spend 2019, by industry

    • U.S. agencies and marketers digital and mobile video ad spend 2017-2019

  • 5. Video on demand
    • Digital Market Outlook: users of video-on-demand in the U.S. 2017-2025, by type

    • Viewer numbers for selected OTT services in the U.S. 2018-2024

    • Number of Netflix paid streaming subscribers in the U.S. and Canada Q1 2013- Q1 2021

    • Number of Amazon Video subscribers in the U.S. 2017-2025

    • Number of HBO subscribers in the U.S. 2009-2020

    • Most in-demand digital original shows in the U.S. May 2021

    • Most in-demand video streaming services in the U.S. 2020, by share of demand

    • Subscribers to SVOD services in the U.S. 2018-2025, by provider

    • Top disadvantages of SVoD services in 2019

  • 6. COVID-19 impact
    • Watching online TV and movies more due to the coronavirus U.S. 2020, by generation

    • Coronavirus: SVoD audience change U.S. 2020, by service

    • COVID-19's impact on of video consumption worldwide 2020

    • Leading reasons to watch mobile videos during COVID-19 in the United States 2020

    • Reasons to view short-form mobile videos during COVID-19 in the United States 2020

    • TikTok: number of users in the United States 2019-2024

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