Mobile payment: Apple Pay users in the Netherlands

Consumer Insights report

Mobile payment: Apple Pay users in the Netherlands

This report offers the reader a comprehensive overview of Apple Pay users in the Netherlands: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Apple Pay users in the Netherlands (''brand users'') against Dutch mobile payment users in general (''category users''), and the overall Dutch consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on mobile payment: Apple Pay users in the Netherlands

  • The share of mobile payment users using Apple Pay grew by 11 percentage points since 2021
  • Apple Pay is more popular among Generation Z than other mobile payment services
  • Apple Pay is more popular among female mobile payment users than male mobile payment users
  • A relatively high share of Apple Pay users have a college degree
  • An honest and respectable life is less important to Apple Pay users and mobile payment users than to the average consumer

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