Mobile commerce in Scandinavia

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Statista dossier about mobile commerce in Scandinavia

This dossier presents statistics on the mobile commerce market in Scandinavia. It contains information on mobile shopper penetration rate, mobile commerce growth and it's distribution in the Scandinavian region and each country separately. Furthermore it gives an insight on mobile shopper behavior and consumer demographics.

Table of contents

  • 1. Mobile commerce market in the Nordics
    • Preferred devices for online purchases in the Nordic countries 2018

    • Mobile shopping penetration in the Nordics 2016-2019

    • Share of individuals who shopped online on mobile devices in the Nordics 2018

    • Purchasing a product online with mobile phone in the Nordics 2017-2018

    • Purchasing a service online with mobile phone in the Nordics 2017-2018

    • Browse shopping via websites/apps with mobile in the Nordics 2017-2018, by frequency

    • Researching a product or service with mobile in the Nordics 2017-2018, by frequency

    • Main reasons to not use phone to make in-store payments in the Nordics 2018

    • Popularity of various in-store mobile payment methods in the Nordics 2018

  • 2. Sweden
    • Share of shoppers who purchased via smartphone apps in Sweden 2018, by age group

    • Share of smartphone and tablet users who shopped via apps in Sweden 2015-2018

    • Reasons to shop online via smartphone or tablet in Sweden 2018

    • Preferred payment methods on mobile devices in Sweden 2018

    • Preferred situations to pay by mobile in Sweden 2018

    • Share of individuals paying by phone in-store in Sweden 2017-2019, by frequency

    • Leading iPhone shopping apps in Sweden 2019, by downloads

  • 3. Denmark
    • Ways of shopping via mobile devices in Denmark 2018, by software and device

    • Usage of smartphones and tablets for shopping online in Denmark 2012-2018

    • Usage of shopping apps in Denmark 2018

    • Share of mobile shoppers who shopped via apps in Denmark 2015-2018

    • Share of shoppers who purchased via smartphone apps in Denmark 2018, by age group

    • Reasons to purchase via smartphone or tablet in Denmark 2018

    • Digital payment usage in Denmark 2019

    • Preferred situations to pay by mobile in Sweden 2018

    • Leading iPhone shopping apps in Denmark 2019, by downloads

  • 4. Norway
    • Usage of smartphones and tablets for shopping online in Norway 2012-2018

    • Ways of purchasing from mobile device in Norway 2018

    • Share of mobile shoppers who shopped via apps in Norway 2015-2018

    • Share of shoppers who purchased via smartphone apps in Norway 2016-2018, by age group

    • Reasons to shop online via smartphone or tablet in Norway 2018

    • Leading iPhone shopping apps in Norway 2019, by downloads

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