Mobile commerce in Scandinavia

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Statista Dossier about mobile commerce in Scandinavia

This dossier presents statistics on the mobile commerce market in the three Scandinavian countries: Sweden, Denmark and Norway. It contains information on mobile shopper penetration rate, mobile commerce growth and it's distribution in the Scandinavian region and each country separately. Furthermore it gives an insight on mobile shopper behavior and consumer demographics.

Table of contents

  • 1. Overview
    • Online commerce revenue share of companies in Europe 2020, by country

    • E-commerce expenditure distribution in the Nordics 2019

    • Mobile shopping penetration in the Nordics 2016-2019

    • Purchasing a product online with mobile phone in the Nordics 2017-2018

    • Purchasing a service online with mobile phone in the Nordics 2017-2018

  • 2. Consumption
    • Preferred situations to pay by mobile in Sweden 2018

    • Proximity mobile payments in Sweden 2017-2020, by frequency

    • Digital payment usage in Denmark 2019

    • Researching a product or service with mobile in the Nordics 2017-2018, by frequency

    • Main reasons to not use phone to make in-store payments in the Nordics 2018

    • Popularity of various in-store mobile payment methods in the Nordics 2019

  • 3. Special focus: Apps
    • Browse shopping via websites/apps with mobile in the Nordics 2017-2018, by frequency

    • Share of shoppers who purchased via smartphone apps in Sweden 2018, by age group

    • Leading iPhone shopping apps in Sweden 2019, by downloads

    • Leading iPhone shopping apps in Denmark 2019, by downloads

    • Leading iPhone shopping apps in Norway 2019, by downloads

  • 4. Payment
    • Number of Swish customers in Sweden 2020, by account type

    • Average number of Swish transactions per customer in Sweden 2020

    • Average value per Swish transaction in Sweden 2020, by account type

    • Monthly Swish app DAU in Sweden 2019-2020

    • Monthly Vipps app DAU in Norway 2019-2020

    • Monthly MobilePay app DAU in Denmark 2019-2020

    • Monthly Vipps app downloads in Norway 2019-2020

    • Share of users of mobile payment apps in Sweden 2019

    • Share of users of mobile payment apps in Norway 2019

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