Mobile payment: Paytm users in India

Consumer Insights report

Mobile payment: Paytm users in India

This report offers the reader a comprehensive overview of Paytm users in India: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Paytm users in India (''brand users'') against Indian mobile payment users in general (''category users''), and the overall Indian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on mobile payment: Paytm users in India

  • The age distribution of Paytm users and mobile payment users overall is fairly similar
  • Paytm has more male than female users
  • Compared to the average consumer, Paytm users are less likely to have a low income
  • Paytm users are more likely to live in megacities than the average consumer
  • Similar aspects of life are important to Paytm users and other mobile payment users

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