Share of online luxury consumers in China 2019, by age

This statistic shows the results of a survey about the online luxury consumption in China as of 2019. During the survey period, around 18 percent of respondents in China who had purchased luxury items online were between 18 and 25 years old.

Distribution of online luxury consumers in China as of 2019, by age

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Sources

Release date

June 2019

Region

China

Survey time period

2019

Number of respondents

approx. 1,500 luxury consumers

Age group

18 years and older

Special properties

among luxury shoppers on Tencent platforms in the past 12 months

Supplementary notes

The results of China's luxury consumer study combines Tencent platform users' survey responses and Tencent data of Chinese luxury consumers.

Percentages may not total 100 due to rounding.

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Statistics on "Luxury goods market in China"

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