Luxury marketing in China

Statistics report on luxury marketing in China

Luxury marketing in China

This report presents the key figures about luxury marketing in China. Starting with an overview on China's luxury market and leading brands, the report then looks into high-end labels' strategies in digital marketing, celebrity marketing, and influencer marketing. The report ends with valuable insights on Chinese luxury consumers.

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Table of contents

Luxury market overview

6
  • Premium Statistic Luxury goods market revenue in China 2018-2028
  • Premium Statistic Luxury product penetration in China 2022, by product type
  • Premium Statistic Leading fashion luxury brands based on Media Impact Value in China Q4 2021
  • Premium Statistic Leading luxury brands in China 2021, based on the Digital IQ index
  • Premium Statistic Leading actions for foreign luxury brands to attract consumers in China 2022
  • Premium Statistic Content distribution of digital fashion marketing in China 2021, by brand position

Digital marketing

6
  • Premium Statistic Media Impact Value of top fashion luxury brands in China 2021, by social channel
  • Premium Statistic Most popular luxury brands on Wechat & Weibo 2022
  • Premium Statistic Luxury brand marketing posts on Weibo in China Q1 2021-Q1 2022
  • Premium Statistic Recommendation marketing of luxury brands on Xiaohongshu in China H1 2022
  • Premium Statistic Most active luxury brands on Xiaohongshu in China H1 2022
  • Premium Statistic Most successful luxury brands on Douyin in China 2024

Celebrity marketing

7
  • Premium Statistic Share of brand endorsers in China 2023, by industry
  • Premium Statistic Number of luxury brand endorsers in China 2022-2023, by brand
  • Premium Statistic Share of luxury brand endorsers in China 2023, by gender
  • Premium Statistic Gender share of luxury brand endorsers in China 2023, by brand
  • Premium Statistic Share of luxury brand endorsers in China 2023, by generation
  • Premium Statistic Age distribution of luxury brand endorsers in China 2023, by brand
  • Premium Statistic Share of luxury brand endorsers in China 2023, by celebrity image

Influencer marketing

7
  • Premium Statistic Active userbase of influencers in China 2022, by platform
  • Premium Statistic Fashion KOLs distribution in China 2021, by market segment and follower number
  • Premium Statistic Luxury fashion influencer marketing Media Impact Value in China 2021, by followers
  • Premium Statistic Number of luxury brands related posts by influencers in China 2023
  • Premium Statistic Most successful Douyin sales influencers in China 2022
  • Premium Statistic Popular topics covered by Weibo influencers in China 2022
  • Premium Statistic Popular topics covered by Xiaohongshu influencers in China 2023

Luxury consumers

6
  • Premium Statistic Influence channels for luxury consumers in China 2023
  • Premium Statistic Social media as a luxury information source in Greater China 2022, by age
  • Premium Statistic Content sparking interest of consumers in luxury in China 2023
  • Premium Statistic Major elements for engaging luxury marketing in China 2023
  • Premium Statistic Leading shopping channels for purchasing luxury goods in China 2022
  • Premium Statistic Factors for switching to another luxury brand in Greater China 2022
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